Funnel Excellence Head and Consumer Insights

This role is with SolarSquare - our portfolio company

About SolarSquare

SolarSquare is one of India’s leading residential solar companies, revolutionizing the way homeowners adopt solar energy. With a strong commitment to innovation, customer-centricity, and sustainability, we are on a mission to make rooftop solar a mainstream choice for Indian households. SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India’s fastest growing residential solar brand in 2 years.

Key Responsibilities

Funnel Optimization & Revenue Enablement across Marketing, Pre-sales and Sales

●      Own and drive funnel conversion improvements from top to bottom of the funnel, ensuring optimal performance across all customer touchpoints.

●      Identify gaps in execution across marketing and sales and collaborate with stakeholders to bridge target vs. achievement gaps.

●      Develop and execute data-driven growth strategies that enhance lead-to-HOTO

(handover-to-operation) conversion.

●      Control loss rate (orders lost to competition) by identifying leakage points and implementing corrective actions.

●      Work across offline sales, inside sales, and digital marketing teams to create seamless customer journeys and conversion pathways.

Cross-Functional Program Execution

●      Drive large-scale, cross-functional initiatives by working closely with marketing, sales, pre-sales, operations, and product teams.

●      Ensure structured execution of sales and marketing programs across different clusters and channels.

●      Align stakeholders across functions and ensure seamless coordination between inside sales, field sales, digital marketing, and pre-sales teams.

●      Bring method to madness—survive in an unstructured environment, thrive in chaos, and create scalable processes to drive efficiency and impact.

Marketing & Digital Lead Generation Excellence

●      Plan exhaustive sales and marketing strategies for all channels and clusters to meet revenue AOP targets.

●      Drive excellence in digital marketing and lead generation by creating systems to optimize campaigns, improving lead quality, and enhancing audience targeting.

●      Continuously benchmark against best practices in consumer internet and product-led companies, applying relevant growth tactics to SolarSquare.

●      Integrate offline and online customer acquisition strategies to ensure a seamless transition across different marketing and sales channels.

Consumer Insights & Customer Behavior Analysis

●      Lead customer research, focus groups, and interviews to gain deep insights into customer pain points and behaviors.

●      Develop insight-backed strategic programs and initiatives to improve marketing and sales funnel performance.

●      Ensure customer insights drive data-backed decision-making across marketing and sales teams.

Innovation & Customer Engagement

●      Conceptualize and implement innovative consumer engagement initiatives to drive brand trust, conversions, and loyalty.

●      Explore and adopt best practices from high-growth consumer internet and product companies to enhance our consumer journey.

●      Collaborate with cross-functional teams to enhance customer experience at every touchpoint, ensuring a seamless and high-conversion journey.

Key Performance Indicators (KPIs)

●      Funnel Conversion Rate Improvement (Top to Bottom of the Funnel)

●      Reduction in Loss Rate (Orders Lost to Competition)

●      Marketing & Sales Funnel Efficiency (Lead-to-HOTO Conversion)

●      Effectiveness of Consumer Insights & Research (Actionable Insights Leading to Growth

Initiatives)

●      Impact of Growth Initiatives on Revenue & Engagement

Who You Are

●      Proven leader in sales, marketing, or growth, with deep exposure in offline B2C sales, inside sales, and digital lead generation.

●      Hands-on executor who understands how to get things done across multiple functions and teams.

●      Thrives in chaos—able to structure unstructured environments and create scalable processes to drive efficiency and impact.

●      Consumer-obsessed, always looking for insights to improve customer experience and conversions.

●      Innovative and data-driven, with a knack for identifying best practices and implementing them effectively.

Requirements

●      7-12 years of experience in a mix of growth marketing, sales enablement, consumer insights, or funnel optimization roles.

●      Strong experience in offline B2C sales, inside sales, and digital lead generation.

●      Prior experience in consumer internet, product-led, or high-growth B2C companies is a strong plus.

●      Expertise in customer research methodologies—focus groups, surveys, data analytics, and consumer behavior studies.

●      Strong analytical skills with proficiency in funnel analytics, CRM tools, and performance tracking.

●      Ability to drive cross-functional programs and align stakeholders across marketing, sales, and operations teams.

●      Comfortable working in high-growth, fast-paced environments with multiple moving parts.

●      Entrepreneurial mindset with a strong bias for execution and results.

Benefits

●      Opportunity to lead a high-impact function at one of India's fastest-growing solar companies.

●      Work at the intersection of marketing, sales, and customer research, driving real business impact.

●      Be part of a mission-driven organization that is making a tangible difference in sustainable energy adoption.

●      High ownership and growth potential in a rapidly scaling company.