500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We’re looking for a Senior Motion / Video Designer to support Creative Producers by editing and optimising UGC video assets for TikTok and Snapchat. This role focuses on speed, volume, and performance-driven execution across both organic and paid UA.

You will work with existing footage and transform it into high-converting creatives, with a strong focus on capturing attention in the first 3 seconds.

Responsibilities/tasks

Direct-Response Design: Create high-converting UGC video ads for TikTok and Snapchat, with a strong focus on capturing attention within the first 3 seconds. Designing transitions, typography, motion graphics where needed.
Iterative Execution: Work closely with Creative Producers and UA to analyse performance and iterate quickly, scaling winning creatives and improving underperforming ones. Supporting high-volume production with fast turnaround times.
Collaboration: Partner with Creative Producers, marketing teams, and creators to deliver performance-driven, brand-aligned content
Trend Awareness: Stay up to date with platform trends and native formats to keep creatives relevant and competitive
Adapting and localising video assets for different markets
Maintaining consistency with brand guidelines across all outputs
Experimenting with AI tools to improve workflows and output

What success looks like

High-performing video creatives that capture attention in the first seconds
Consistent delivery of high-quality assets at speed and scale
Fast iteration cycles driven by performance insights
Strong contribution to UA performance through creative execution

Qualifications

Basic Qualifications:

5+ years of experience in motion design or video editing
Strong portfolio demonstrating motion and solid design fundamentals (composition, typography, visual hierarchy)
Strong experience with short-form UGC video (TikTok-first mindset)
High proficiency in After Effects and Adobe Creative Suite
Experience working with Figma
Ability to produce high volumes of content without compromising quality
Understanding of performance marketing basics (CTR, conversion, retention)
Ability to work in fast-paced, iterative environments
Experience using AI tools (e.g. Runway, Sora, Midjourney, ChatGPT)
Fluent English with strong communication skills

Nice-to-have:

Experience mentoring or supporting other motion designers
Experience with localisation across markets
Familiarity with video automation workflows (expressions, templates, MOGRTs)
Basic 3D or advanced motion skills

#LI-DL1 #LI-Remote

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.

Freelancer - Senior Video Designer

TLDR

Responsibilities/tasks

Qualifications

Benefits