[FREELANCER] Influencer Management

AI overview

Spearhead the influencer management lifecycle for a major client by overseeing recruitment, campaign execution, performance analysis, and relationship management of influencers.

As an Influencer Management Freelancer, you will be at the forefront of a dynamic team dedicated to a single, key client. Your core mission is to spearhead the entire influencer management lifecycle, from initial research and recruitment to campaign execution and performance analysis. This role requires a self-starter with a deep passion for digital and influencer marketing, who can manage approximately 4-5 ongoing campaigns and briefs per month. You will be responsible for building and nurturing strong relationships with a diverse range of influencers, ensuring all deliverables meet.

What You'll Do

  • Research and Recruit: Identify and onboard high-potential influencers that align with the dedicated client's goals. You'll manage the end-to-end recruitment process, handling an average of 4-5 new briefs and campaigns monthly.
  • Campaign Execution: Implement and oversee influencer campaigns. This involves coordinating with influencers and bloggers to ensure all requirements, timelines, and deliverables are met, guaranteeing high-quality results and client retention.
  • Performance Analysis: Utilize digital marketing tools to analyze campaign performance and create detailed, data-driven reports.
  • Negotiate and Coordinate: Skillfully negotiate costs with KOLs to secure mutually beneficial agreements. You'll also work closely with team members and the sales team to address any influencer inquiries.
  • Relationship Management: Cultivate and maintain strong relationships with a wide range of celebrities, influencers, YouTubers, and bloggers.
  • Communication: Provide accurate timing estimates for your work and communicate promptly and effectively to address the needs and concerns of both influencers and the client.
  • Problem-Solve: Proactively resolve any issues or challenges that arise during campaign execution and promptly escalate concerns to your line manager when necessary.

Who You Are

  • Education and Language: You hold a Bachelor's Degree and be able to communicate in Thai and English.
  • Passion and Experience: You have a genuine passion for digital and influencer marketing and stay current with the latest influencer trends. You have prior experience working at a digital advertising agency or in an influencer management role, and are comfortable working directly with influencers or celebrities.
  • Skills and Attributes: You are an enthusiastic, proactive, and detail-oriented individual with strong multitasking and coordination skills. You are results-oriented and excel at working both independently and as part of a team. Your flexible schedule allows you to adapt to the demands of ongoing campaigns.

Where Are Challenges

  • Rapidly Changing Market: The influencer landscape is constantly evolving, requiring you to stay ahead of new platforms, trends, and talent to deliver successful campaigns.
  • High-Volume Management: Juggling 4-5 ongoing campaigns and briefs per month for a single client demands exceptional organizational skills and the ability to manage multiple deadlines simultaneously.
  • Negotiating and Budget Constraints: Effectively negotiating with diverse influencers to meet budget requirements while still securing high-quality talent can be a delicate balancing act.
  • Manage Expectations: You'll be the primary point of contact with influencers and will need to manage expectations from both client and influencer side to ensure smooth campaign execution.
  • Problem Resolution: Unexpected issues or challenges are common in live campaigns, and you must be ready to troubleshoot and resolve problems promptly and professionally while keeping all parties informed.

 

Our Thailand Office

AnyMind Group is a BPaaS company for marketing, e-commerce and digital transformation that provides both point-based solutions and a comprehensive, inter-connected suite of products to drive next-generation commerce. The company offers tools to businesses, publishers and influencers - from cloud manufacturing and e-commerce enablement, to marketing, logistics, media monetization and creator monetization.   We're on a mission to make every business borderless by removing borders between businesses and customers, online and offline, and between industries, data silos, geographical boundaries and more. AnyMind Group was founded in Singapore in April 2016, and has since expanded into 15 markets and 24 offices including Thailand, Indonesia, Vietnam, Cambodia, Malaysia, the Philippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, South Korea and Saudi Arabia.

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