Mission: fulltime or 4/5
Location: Brussels
Sector: Banking
Period: ASAP untill 31/12/2026
Description of the freelance assignment:
You monitor the latest trends & evolutions on the market at level of Marketing & Communications (evolutions in client needs & expectations, technical evolutions, changes in the competitive landscape, ...) and analyze their impact and linked opportunities for our client’s Retail Individuals approach. You support & feed the squads with these strategic insights.
Together with the Cluster Lead you are responsible for the development and implementation of the Marketing & Communications strategy; including the definition & follow-up of clear objectives and KPIs for the cluster.
You closely work together with the other Marketing & Communications strategists to contribute to the creation & implementation of the global marketing & communication strategy for the bank; ensuring that the different cluster strategies seamlessly connect.
You are able to identify new strategic marketing & communications opportunities that could help the bank to reach the defined long-term objectives
You monitor the realization of the cluster strategy, and report on it towards senior management. You adjust your strategy when necessary.
You turn high-level opportunities into concrete/ mature projects.
You contribute to the development of a multi-year and annual Marketing & Communications segment & cluster plan, while ensuring follow-up and realization of objectives & key results.
You communicate the strategy & plan to the different stakeholders (Strategy team, Sales, Tribes, ...) in a compelling way and ensure alignment on strategic priorities for the cluster across all involved stakeholders.
You inspire employees throughout the bank regarding Marketing & Communications.
You represent Marketing & Communications in strategic projects of the segment.
Profile:
Very good knowledge Dutch, French and English
Master degree in Strategy/ Marketing / Communications
Minimum 5 years of relevant experience
Strong analytical skills and organizational insight
Good knowledge of presentation & communication techniques & tools
Profound knowledge of business case development
Profound expertise in MS Office
Profound knowledge of Marketing & communications domain
Proven experience in strategy development & implementation within Marketing & Communications
Experience in developing innovative solutions and formulating advice that serves as input for the Marketing & Communications cluster strategy.
Know how to turn high-level ideas into concrete/ mature projects.
Advanced project management skills
Basic knowledge of Agile principles
Asset: Experience in Banking/ Knowledge of the Retail Individuals segment & the domains Daily banking/ Lending / Protect, including view on market and competitive landscape
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