Freelance CDP Strategist | Restaurant/Hospitality Growth Brand

About the Opportunity

We're partnering with an energetic, high-growth restaurant client to build their customer data platform strategy from the ground up. This is a unique opportunity to shape how a dynamic brand leverages data to fuel expansion, inform leadership decisions, and create meaningful customer experiences during a pivotal growth phase.

You'll work alongside our paid media and data teams in a collaborative, partnership-driven environment where agility and strategic thinking are valued as much as technical expertise.

What You'll Do

• Build the foundation: Develop a comprehensive CDP strategy tailored to restaurant/hospitality operations, customer journey touchpoints, and growth objectives
• Drive integration: Design and implement data architecture that unifies customer interactions across online ordering, loyalty programs, in-store experiences, and digital channels
• Enable decision-making: Create actionable insights and reporting frameworks that empower leadership to make data-informed strategic decisions
• Optimize activation: Establish segmentation strategies and audience-building capabilities that enhance paid media performance and lifecycle marketing
• Collaborate seamlessly: Partner with our internal teams to ensure CDP strategy aligns with broader marketing initiatives and client goals
• Scale thoughtfully: Build systems and processes designed to grow with the business during this high-growth period

What You Bring

Required Experience:

• 5+ years working with customer data platforms (Segment, Treasure Data, Tealium, Adobe CDP, or similar)
• Proven experience in restaurant, QSR, hospitality, or multi-location retail environments
• Strong understanding of CRM integration, loyalty program data, and point-of-sale system connections
• Track record of building CDP strategies from ground zero through successful implementation
• Experience creating segmentation frameworks and audience strategies for marketing activation
• Ability to translate complex data concepts into clear, strategic recommendations for non-technical stakeholders

Ideal Background:

• Hands-on experience with restaurant/hospitality customer data challenges (transaction data, location-based behavior, order frequency patterns)
• Familiarity with common restaurant tech stack integrations (Toast, Square, Olo, loyalty platforms)
• Experience supporting paid media teams with audience building and attribution modeling
• Background working with high-growth brands navigating rapid expansion
• Comfort operating in fast-paced, evolving environments where priorities shift quickly

The target hourly compensation for this role is $75K-90K annually.  Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

About Mediacurrent

Mediacurrent is an open-source development and digital marketing agency that creates transformative digital experience platforms for enterprise, government, non-profit, and higher education organizations and their customers.

Since 2007, we have built a growing, sustainable company that believes in collaboration, education, and providing predictable results for our clients. Organizations such as The Weather Channel, PwC, New York Senate, Georgia Tech, Olympus, Habitat for Humanity, and Guardian Insurance have trusted Mediacurrent to solve their most complex digital and web challenges.

Our Values
At Mediacurrent, we are committed to fostering a diverse and inclusive workplace by welcoming team members from diverse backgrounds and cultures. Our values as a team are to promote positive impact, empathy, and inclusivity while fostering leadership and personal growth through dignity and respect. We love having fun while we work and always make an effort to give back to our communities. Our team spans across 30+ states. 

Equal Employment Opportunity

Mediacurrent is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Sound Interesting?

If you’re ready to make a difference for users and clients with a team of incredibly supportive, collaborative people, then we want to hear from you! We are a welcoming and inclusive community, and we strongly encourage everyone to apply.