Freelance CDP Strategist

About the Opportunity

We're partnering with an energetic, high-growth restaurant client to build their customer data platform strategy from the ground up. This is a unique opportunity to shape how a dynamic brand leverages data to fuel expansion, inform leadership decisions, and create meaningful customer experiences during a pivotal growth phase.

You'll work alongside our paid media and data teams in a collaborative, partnership-driven environment where agility and strategic thinking are valued as much as technical expertise.

Responsibilities

• Implement and manage Microsoft Dynamics 365 Customer Insights (CDP)
• Integrate first-party data sources including CRM, POS, loyalty, digital, and paid media
• Configure identity resolution, data governance, and privacy compliance
• Build and maintain audience segments, dashboards, and reporting within Dynamics
• Activate CDP audiences across paid media, email, SMS, and other channels
• Partner with media and marketing teams to improve targeting, personalization, and performance
• Support advanced use cases such as predictive modeling, real-time triggers, and loyalty integrations
• Translate CDP insights into clear, actionable recommendations
  
  

Required experience

• Hands-on experience with Microsoft Dynamics 365 Customer Insights (CDP)
• Strong understanding of identity resolution, segmentation, and first-party data strategy
• Experience activating CDP audiences across paid and owned channels
• Ability to work independently in a freelance environment
  
  

Strongly preferred

• Experience working with retail and/or restaurant brands, ideally multi-location
• Familiarity with POS, loyalty, and location-based customer data
  
  

Nice to have

• Experience with other CDP platforms (Adobe Real-Time CDP, Salesforce Data Cloud, Segment, mParticle, Tealium)
  
  

Success looks like

• Unified customer profiles across systems
• CDP insights actively powering media, CRM, and personalization
• Continuous optimization beyond initial setup

The target hourly compensation for this role is $75K-90K annually.  Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

About Mediacurrent

Mediacurrent is an open-source development and digital marketing agency that creates transformative digital experience platforms for enterprise, government, non-profit, and higher education organizations and their customers.

Since 2007, we have built a growing, sustainable company that believes in collaboration, education, and providing predictable results for our clients. Organizations such as The Weather Channel, PwC, New York Senate, Georgia Tech, Olympus, Habitat for Humanity, and Guardian Insurance have trusted Mediacurrent to solve their most complex digital and web challenges.

Our Values
At Mediacurrent, we are committed to fostering a diverse and inclusive workplace by welcoming team members from diverse backgrounds and cultures. Our values as a team are to promote positive impact, empathy, and inclusivity while fostering leadership and personal growth through dignity and respect. We love having fun while we work and always make an effort to give back to our communities. Our team spans across 30+ states. 

Equal Employment Opportunity

Mediacurrent is an equal opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Sound Interesting?

If you’re ready to make a difference for users and clients with a team of incredibly supportive, collaborative people, then we want to hear from you! We are a welcoming and inclusive community, and we strongly encourage everyone to apply.