(Freelance) Account Director, Earned Media Strategy

About the Opportunity     

The Weber Shandwick team is seeking an (Freelance) Account Director, Earned Media with exceptional earned strategy and media relations prowess to support a large-scale consumer/beauty client. The ideal candidate loves the thrill of the pitch, building relationships with media, and constantly immersing themselves in pop culture/trends.  

About you: Are you someone who knows the modern media landscape and has a unique experience telling stories that help brands earn their place in culture? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of culture, earned media, influencer and social. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story.  

Responsibilities  

• Possesses superlative AP Style writing skills 

• Builds and maintains excellent relationships with media  

• Understands industry landscape/issues that may directly and indirectly impact a client   

• Endlessly curious about our client’s business and their competitors 

• Proactively and reactively crafts and tells compelling stories on behalf of clients 

• Leads the development of and is responsible for the execution of earned and integrated media programs 

• Develops strategies/plans and writes media materials 

• Brings a client-focused attitude that results in work being performed to the highest quality standards 

Competencies 

• Business Acumen– align talent strategies to drive business goals 

• Client Service– client focus and ability to build trust and rapport across all levels 

• Proactivity – exhibit relentless pursuit for new and innovative talent strategies 

• Collaboration– build strong relationships at all levels across the organization 

• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs 

• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues 

Basic Qualifications  

• 7+ year of public relations experience   

• Experience leading projects from start to finish, working with integrated teams across various disciplines. 

• Earned strategy and media relations experience with a focus on beauty PR 

• Experience supporting events is a plus 

• Bachelor's degree  

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. 

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