Fractional Head of Marketing

At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing startup 🚀. Since its founding in 2014, Jobscan has thrived for 11 years as a 100% self-funded company, achieving consistent profitability and rapid growth without VC investment. Recently, we’ve transformed into an AI-first company, leveraging cutting-edge tools to enhance operations and our product. This independence allows us to stay laser-focused on our customers, delivering impactful solutions for job seekers. Join us if you wish to be a part of a company that makes a real difference in people’s lives ❤️! Summary We are looking for a smart, driven, versatile Marketing Consultant to accelerate our growth and help our tools reach more jobseekers. The Marketing Consultant will spearhead our paid acquisition strategy, focusing on optimizing Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Search Engine Marketing (SEM) spend, with a primary focus on UGC-driven paid ads. Additionally, the consultant will leverage content marketing and SEO to enhance organic reach and brand visibility. This fractional role will collaborate with the CEO and finance team to align marketing strategies with financial goals, ensuring scalable, profitable growth while mentoring our in-house marketing team. What you'll help us with:

Paid Ad Strategy: Design and execute a high-impact paid acquisition strategy to continue to scale up spend across platforms like Google, Meta, TikTok, and YouTube, prioritizing UGC ads to drive engagement and conversions.

UGC Ad Expertise: Develop and optimize UGC ad campaigns, sourcing authentic content from creators to reduce CAC and boost click-through rates.

Analytics & Reporting: Use tools like Google Analytics, SEMrush, or Appsflyer to track paid and organic performance, identifying high-value segments and reducing churn through data-driven insights.

Team Leadership: Mentor marketing team members and collaborate with product and finance teams to align campaigns with retention and monetization goals.

Experimentation: Test innovative ad formats, content types (e.g., case studies, tutorials), and SEO tactics to stay ahead of industry trends.

What will help you be successful:

Experience: 5+ years leading performance marketing, for consumer apps and/or D2C brands. Proven success in paid ad and UGC ad campaigns (e.g., TikTok, Instagram) 

Track Record: Successfully scaled paid marketing while  achieving high efficiency. Experience scaling organic traffic through content and SEO is a plus. 

Leadership: Experience leading marketing teams or consulting for startups, with strong communication skills to align with CEO and finance stakeholders.