Founding Head of Search Acquisition

Viktor is the AI coworker. It lives in Slack and Microsoft Teams, connects to thousands of tools, and does real work for real companies: finance, marketing, ops, engineering. We're building the product that replaces half the SaaS stack with a single teammate.

The team is small. The scope is not.

The Short Version

You're the person who owns every query that ends in a Viktor signup — paid, earned, and AI-engine. Google, Bing, YouTube, Quora, Reddit, ChatGPT, Claude, Perplexity, Google AI Overviews. You run Google Ads at the keyboard, not from a deck. You write your own SQL, you have a real point of view on AEO, and you ship.

What's Actually Going On Here

Viktor is an AI-native product growing fast. Search is the discipline we're standing up — paid, organic, and AI-engine citation, all under one founding leader.

48% of US B2B buyers now use AI to find and shortlist vendors. AI-referred traffic converts at 2.4x traditional organic. Owning citation share-of-voice across ChatGPT, Claude, Perplexity, and Google AI Overviews is foundational to how the next generation of buyers discovers tools. Whoever defines that frame at Viktor first sets it for the company.

You'll be the founding leader of Search end-to-end. No team to inherit. No playbook to open. Day-1 operator. Day-180 architect. Day-540 leader of a small AI-native team designed to do the work of a traditional eight to ten.

You report to the CMO.

What You'll Actually Do

• Run Google and Bing at the keyboard. Audit, baseline, and restructure by intent class — brand, category, competitor, prospecting. Bidding architecture: target CPA, Max Conversions, value-based where it earns it. Weekly SQR cycle. Offline conversion uploads tied to closed-won, not lead volume.

• Build the technical SEO baseline. Crawl audit, indexability, page speed, schema deployment (Organization, Product, FAQPage, Article), canonicalization, internal linking architecture. No backlog of theory. You ship it.

• Stand up AEO. Citation share-of-voice tracked weekly across ChatGPT, Claude, Perplexity, and Google AI Overviews. Map ours and competitors'. LLM.txt deployed on owned properties. FAQ library architected broad → specific → hyperspecific → procedural.

• Run tactical citation-PR. Slow-cadence outreach to publications, communities, and authoritative sources that move citation SoV on Viktor's priority topics. You set the targeting and the measurement frame.

• Map content gaps and define citation-targeted clusters. The content function executes as it comes online. The strategy is yours.

• Own reporting and measurement. Weekly Search read-out to the CMO. Monthly leadership read-out. Search-attributed pipeline as the headline number. Not clicks. Not signups.

• Build the department playbook. JDs, SOPs, measurement frame, hiring rubric for the next Search hires — ready before each trigger fires.

• Work shoulder-to-shoulder with the co-founders and the CMO. Fryderyk and Peter care about how Viktor gets discovered. They'll have opinions. You'll have data and citation movement. The good ideas win.

The Bar

This role is two jobs (paid + earned) plus a third (AI-engine) that doesn't exist as a discipline anywhere yet. You'll be measured on search-attributed pipeline, citation share-of-voice movement, and CAC efficiency on paid — not on roadmap polish or click volume. You set the playbook because there isn't one yet.

"I'd hire three people for this" is an instant no-hire. Operator-first or don't apply.

Day-1 Reality

Account audit started. AEO baseline tooling stood up. Schema audit kicked off. Intent-class restructure scoped. Week one.

How You'll Know It's Working

30 days. Google and Bing audited and baselined. Low-conviction spend halted. Account restructure scoped. AEO citation SoV measured. Schema audit and LLM.txt scoped.

60 days. Restructure live. Quick-win optimization layer running. SQR weekly cycle locked. Schema and LLM.txt deployed. FAQ architecture built. First citation-PR conversations open. Search-attributed pipeline visible in CMO weekly read-out.

90 days. Mature optimization layer. Competitor capture launched. Citation movement attributable to owned content. Hiring playbook documented for the next Search role.

Beyond that: the CMO and co-founders stop second-guessing the spend because the pipeline number speaks for itself. Buyers start citing Viktor in places we didn't put it.

Who You Are

• Millions in cumulative paid Search spend across multiple verticals — tactical operator, not "manager from above."

• 5–10+ years B2B paid Search at SaaS or AI, senior-IC accountability anchored to SQL pipeline and closed-won, not lead volume.

• A recognized AEO point of view. You have a documented thesis on how SEO, AEO, and citation-building converge into one earned-discovery discipline.

• AI-tooling implementation experience inside a marketing function. You have a working thesis on how AI reshapes team shape, output, and leverage.

• SQL and GA4 fluent. You read raw data, own attribution, and don't wait for an analyst.

• Operator-first orientation. You run Google Ads at the keyboard from day one.

• AI-native daily workflow. Claude, Claude Code, Cursor — for SQR analysis, keyword research, LP copy variants, bidding scenarios, AEO drafting, citation tracking.

• Founder mentality. You're building a discipline, not inheriting one. You thrive with ambiguity, move fast, and figure things out.

• EU primary (Warsaw, Paris, London, Berlin, Amsterdam, Helsinki, Stockholm, Istanbul). NYC secondary. Remote OK with EU/ET overlap.
  

Why This Role Is Different

• No layers. No SEO manager, no paid lead, no AEO consultant between you and the work. You own all three.

• The discipline you build will define how Viktor gets discovered. AI-engine citation is being shaped right now, by whoever's paying attention. You're not running campaigns. You're choosing the frame.

• The product makes the work easier. The demo closes when the right buyer finds it. Your job is making sure they find it — through paid, through organic, through the answer engines that increasingly stand between buyers and vendors.

• The CMO and co-founders already believe Search is strategic. You won't spend your first six months convincing anyone that this matters.
  

Even Better If

• Paid Bing reps in addition to Google.

• You've built or operated an AEO measurement frame in a prior role.

• Multilingual Search ops experience (EU verticals).

• Prior B2B SaaS rebrand or domain migration experience.

• You've worked somewhere the founders were close to the GTM motion and you loved partnering on it, not working around it.

How we work

Small team, high trust, low process. Decisions are made by owners, not committees. You will ship your first week. You will talk to users your first day. We don't do alignment meetings or stakeholder syncs. We build things, see if they work, and iterate.

Everyone here owns something real. Not a task. A surface of the company that customers depend on. When it breaks, you fix it. When it wins, everyone knows whose work it was.

We use Viktor to build Viktor. You'll see what you're working on in action every day.

Why Viktor

This is a rare window. The product works. The market is pulling. The team is small enough that what you do next week will be live in production next week. That doesn't last forever. Right now, it's still true.

Compensation

Competitive salary, meaningful equity, and the kind of ownership that only exists at this stage.

We're in Munich, New York, and Warsaw. Onsite preferred. The best work happens when you're in the room.