Founder’s Associate - Growth Marketing

AI overview

Lead innovative marketing projects at Wing, combining creativity and analytics to enhance visibility and growth while working in a remote-first, fast-paced environment.
About Us Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for SMB's globally. Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy. We’re looking for a multi-skilled Marketing professional who can think creatively, execute fast, and move seamlessly between strategy and hands-on delivery. This role sits at the heart of our growth efforts - blending content, advertising, design, and analytics to fuel visibility and performance. If you’re driven by challenge and eager to make a significant impact in a high-caliber role, this is the opportunity you’ve been waiting for. You Will Own
  • Performance Marketing: Launch, scale, and optimize campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic, with full control of targeting, bidding, creative testing, attribution, UTMs, and CAC/ROAS tracking
  • Creative Strategy: Brainstorm and produce engaging content - from social posts to ad copy and landing pages. Analyze and optimize full-funnel journeys from click to activation and upsell.
  • Design & Storytelling: Create visual assets (Canva, Figma, or similar) that enhance our brand and campaigns
  • SEO & Growth: Manage keyword research and SEO activities and write content that drives discoverability and traffic
  • Performance Analysis: Review campaign data, evaluate creative tests, and recommend what to double down on
  • Lifecycle & CRM Automation: Build onboarding, retention, and winback flows; manage email deliverability; create personalized drip campaigns; and integrate CRM with product and ads for real-time nurturing
  • Guerrilla Marketing: Experiment with unconventional ideas that stand out in the AI and tech space.
  • Product Demos: Record product demos, marketing explainers, or campaign screencasts to showcase impact
  • Cross-functional collaboration: Work closely with founders and product leads to align messaging, campaigns, and brand narrative
  • Growth Experiments & Strategic Plays: Run scrappy acquisition tests, manage influencer and affiliate programs, build co-marketing loops, and drive community-led growth initiatives.

  • What Great Looks Like
  • You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
  • You move from idea to launch in days, not weeks
  • Evidence of creativity, hustle, and problem-solving in ambiguous or high-growth environments
  • Resourceful generalist comfortable juggling multiple projects and priorities
  • Hands-on executor who ideates, creates, and iterates rapidly in a startup setting
  • Analytical thinker able to interpret performance data and turn insights into action
  • Proactive communicator willing to take ownership and drive cross-team collaboration
  • Passionate about modern marketing, creative testing, performance analysis, and AI trends
  • Experience with graphic design, campaign management, and multi-channel experimentation

  • Preferred Skills & Experience
  • 1–2 years marketing experience, ideally across several domains (content, SEO, ads, creative).
  • You’ve taken a B2B SaaS from $0 to $1–5M ARR
  • Familiarity with analytics tools (Google Analytics, Meta Ads, etc.) and basic design platforms (Canva/Figma).
  • Experience in AI or tech-driven companies is a plus
  • Good understanding of marketing fundamentals, analytics, and experimentation
  • Demonstrated ability to leverage AI tools to speed up execution
  • Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
  • Experience optimizing funnels and landing pages using CRO best practices
  • Experience with email marketing platforms, influencer or affiliate campaigns
  • Proven track record in SEO strategy, content production, and performance measurement
  • Hands-on with tools like GA4, Framer, PostHog, and Google, Meta, LinkedIn campaign managers
  • Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
  • Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools

  • Our Hiring Process
  • Introductory call (15 min) to discuss culture, vision, and expectations.
  • Marketing task (short campaign or analysis exercise).
  • Interview with Leadership team

  • That’s all!
    Compensation
  • HK$350,000 - HK$450,000 Per Year
  • What You Get
  • Remote-first culture
  • Work from anywhere
  • Flexible responsibilities and fast learning curve - adapt to new projects, channels, and strategies as the business evolves.
  • High visibility, autonomy and ownership
  • Fast-track to leadership for high performers
  • Direct access to founding team and strategic initiatives
  • Opportunity to grow with the company and shape our marketing vision from day one
  • Competitive salary
  • Performance‑based bonuses
  • Software for Upskilling & Productivity
  • Paid Time Off
  • High autonomy, low bureaucracy
  • US HQ Opportunities: Top performers may have the opportunity to explore international roles within our US-based headquarters, including potential emigration opportunities, subject to availability and company needs, and after at least 2 years of employment.
  • Please note: Immediate joiners are preferred, but everyone will be considered.

    Perks & Benefits Extracted with AI

    • Upskilling & Productivity Software: Software for Upskilling & Productivity
    • Paid Time Off: Paid Time Off
    • Remote-Friendly: Remote-first culture

    Wing Assistant: Your dedicated assistant for businesses and executives, offering affordable support for essential tasks to drive business growth.

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    Salary
    HK$350,000 – HK$450,000 per year
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