Sales Development Representative (SDR)

One of the Fastest-growing Fintechs is Hiring! Join the ANNA Money Team: Revolutionising Business Administration for Australian SMEs.

At ANNA Money, we’re more than just a mobile app and business current account—we’re transforming the way small businesses handle banking, tax, and financial admin. As a Top 25 Startup (Bloomberg, 2024) and one of the fastest-growing fintechs in Europe, we are now bringing our innovative financial services to Australia.

Our mission is simple: eliminate the hassle of tax, invoicing, and admin so that business owners can focus on their passions. By combining cutting-edge AI, automation, and intuitive financial tools, we make business administration effortless. With over 120,000 customers and a rapidly expanding product suite, ANNA is at the forefront of fintech innovation.

Now, we’re building a world-class sales organisation to accelerate our growth. As an SDR (Sales Development Representative), you’ll play a critical role in generating new business opportunities, qualifying leads, and driving our expansion into the Australian market.

This is an opportunity to develop your sales career at a high-growth fintech, working with ambitious, driven teammates in a fast-paced, dynamic environment.

The role pays a base salary of between $90,000 and $110,000, depending on experience, with an OTE of $160,000 in year one.

#LI-LS1

What you’ll do

• Identify & Qualify Leads – Engage inbound leads and qualify prospects through discovery calls and consultative sales techniques.

• Drive Outbound Outreach – Research, identify, and engage prospective businesses through email, phone, and LinkedIn outreach.

• Grow the Sales Pipeline – Build and maintain a pipeline of high-quality opportunities for the sales team.

• Conduct Initial Sales Conversations – Educate prospects on ANNA’s business banking and expense management solutions, identifying key pain points and opportunities.

• Track & Optimise Performance – Maintain accurate CRM records and continuously improve your sales approach based on data-driven insights.

• Collaborate Across Teams – Work closely with Account Executives, Marketing, and Product teams to refine messaging and improve conversion rates.

Requirements

What you’ll need

• 1-2+ years of experience in telesales, inside sales, or B2B sales, ideally within fintech, SaaS, or financial services.

• Proven outbound & inbound sales skills, with experience handling high lead volumes and qualifying opportunities.

• Full-cycle sales expertise – Experience managing the entire process, from lead generation to closing and ongoing account engagement.

• Track record of hitting targets – Ability to consistently meet or exceed KPIs and sales goals.

• Strong communication skills – Confident in delivering value propositions and handling objections.

• Self-starter mentality – Highly motivated, organized, and comfortable working in a fast-moving startup environment.

• Experience with CRM systems (Salesforce preferred) and sales outreach tools.

Nice to have

• Previous experience in a sales or customer-facing role (inside sales, SDR, BDR, account management).

• Background in fintech, financial services, or B2B SaaS.

• Experience with outbound prospecting tools like HubSpot, Outreach, or SalesLoft.

• Familiarity with the SME landscape and an understanding of their financial needs.

Benefits

Why join ANNA Money?

• Build Your Sales Career at a High-Growth Fintech – Get world-class training and mentorship in B2B sales.

• Fast-Paced & High-Impact Role – Play a key part in expanding ANNA’s footprint in Australia.

• Great Earning Potential – Competitive salary + uncapped commission.

• Hybrid Work Environment – Work from our Sydney CBD office with flexible remote options.

• Growth Opportunities – Clear progression path to Account Executive roles.

What we offer

• Hybrid working (2 days remote per week)
• Super at 11.5%
• Private medical insurance
• 25 days holiday allowance every year
• Perks that include Perkbox, discounts at major stores, the Cycle to Work scheme etc
• Travel Anywhere allowance of $2,000 every year
• Continuous Learning allowance of $2,000 every year
• Growth share options (10x growth in recent years)
• Employee wellbeing, fitness and mental health support programmes

Our culture

At ANNA, we move fast, innovate boldly, and focus on impact. We believe in creating a collaborative, diverse, and inclusive work environment where everyone has a voice. If you’re passionate about fintech, data, and automation, you’ll thrive here.

How to apply

If you’re excited to be part of ANNA’s expansion into Australia, we’d love to hear from you. Apply now and help us revolutionize banking, credit, and tax administration for Australian SMEs!