Financial Content Marketing Copywriter

About Futu US Inc.:

Futu US Inc. stands at the forefront of financial services, housing two SEC registered broker-dealers alongside a cryptocurrency brokerage — all operating under the reputable wing of Futu Holdings Limited (Nasdaq: FUTU).   

Our core mission revolves around innovating the investing landscape through a digitized brokerage and wealth management platform that's designed to elevate the investment experience.   

Here's a closer look at our key entities:     

• Futu Clearing Inc.: An SEC registered FINRA member dedicated to delivering top-tier clearing and execution services globally.
• Moomoo Financial Inc.: As an SEC registered FINRA member, we provide retail investors access to both U.S. and Asian securities markets, ensuring your investment journey is backed by expertise.
• Moomoo Technology Inc.: Offering a data-rich trading platform, we provide unparalleled insights and tools to enhance your trading strategies. Note that this entity is not a licensed broker-dealer. 

For deeper insights into our entities and affiliates, explore futuclearing.com or moomoo.com/us to discover the future of investing with confidence and innovation.

About the Role:

We are seeking an experienced and innovative professional to design and execute email marketing campaigns for various financial services, including onboarding and retention strategies. The role requires creating segmented and targeted email strategies, managing market updates, and developing educational content. Key qualifications include a bachelor's degree, marketing communication experience in financial services, and knowledge of retail investing products and regulatory requirements.

Requirements

Key Responsibilities:

1. Develop high-quality, persuasive copy for email marketing campaigns related to various financial products, services, and educational content.
2. Create segmented and targeted email content strategies for different investor profiles and financial products.
3. Write clear, concise, and engaging copies for automated email journeys, including onboarding, account activation, and trading activity nurturing.
4. Craft compelling content for retention and engagement campaigns aimed at increasing assets under management and trading activity.
5. Produce timely and accurate market updates and trading opportunity communications.
6. Develop educational content series about investing, market trends, and financial products, making complex topics accessible to a wide range of investors.
7. Collaborate with the compliance team to ensure all email communications meet regulatory requirements.
8. Work closely with designers to create visually appealing email content that aligns with brand guidelines.
9. Analyze campaign performance metrics and use insights to continually improve copy effectiveness.

Qualifications:

1. Bachelor's degree in Finance, Journalism, Marketing, or related field
2. 3+ years of copywriting experience, preferably in financial services or fintech
3. Strong knowledge of retail investing products, services, and financial markets
4. Proven track record of creating effective marketing copy that drives customer acquisition in financial services
5. Understanding of FINRA and SEC marketing regulations

Required Skills:

1. Exceptional writing and editing skills, with the ability to adapt tone and style for different audiences
2. Strong understanding of financial markets, investment products, and trading concepts
3. Ability to translate complex financial information into clear, engaging content
4. Experience in data-driven copywriting and A/B testing
5. Familiarity with email marketing best practices and platforms
6. Knowledge of SEO principles as they apply to email marketing
7. Understanding of investor segmentation and targeting
8. Excellent time management and ability to meet tight deadlines

Benefits

What We Offer:

• Comprehensive Paid Medical Benefits: We prioritize your health with a robust medical benefits plan that covers you and your dependents
• 401k Employer Contribution: We match your contributions to help you grow your retirement savings
• Generous Paid Time Off & Paid Holidays: Take the time you need to recharge and pursue your passions with our generous paid time off policy
• Opportunities for Professional Growth & Development: Invest in your future through hands-on learning, skill-building, and cross-functional work
• Base pay for a successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected salary range for this role is $70,000-$100,000. This role is also eligible to participate in our discretionary bonus plan.

Disclaimer:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Futu Holdings Limited, including all subsidiaries, is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.

Warning about fake job posts:

Please be aware of fraudulent job postings by persons not affiliated with Futu, Moomoo, or their affiliates. Criminals may use fraudulent job postings to obtain your personally identifiable information and/or financial information to steal your identity and/or money.

All communications to you will come from a business email address. We do not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a video call. We will not ask you for bank account information nor ask you to pay anything during the hiring process.

If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local FBI field office or to the FBI’s Internet Crime Complaint Center.