Field Sales & Trade Marketing Manager Caribbean

Field Sales Leadership & Execution

• Lead, plan, and track field sales routines.
• Drive execution excellence in priority stores.
• Deliver KPIs: coverage, distribution, placements, Perfect Store, sales.
• Support execution through audits, blitzes, merchandising and displays.

Trade Marketing Strategy & Activation

• Develop and execute trade marketing strategies.
• Translate marketing plans into sales execution.
• Lead consumer and shopper activations.
• Own trade calendar and execution alignment.

Perfect Store & POS Excellence

• Define Perfect Store standards by channel.
• Lead POS planning, ordering and rollout.
• Ensure global POS compliance and brand guidelines.

Business Insights & Performance Management

• Lead sales analysis and reporting.
• Identify opportunities and execution gaps.
• Evaluate promotions and initiatives.

Training, Coaching & Capability Development

• Train and coach field sales and distributor teams.
• Ensure execution standards and routines.

Merchandising & Agency Management

• Coordinate outsourced merchandising services.
• Define KPIs and conduct service audits.

Cross-Functional & International Coordination

• Act as point of contact for international trade teams.
• Coordinate with Sales, Marketing, Finance, Logistics.

Budget & Project Management

• Support budget planning and tracking.
• Lead trade-led projects and initiatives.

• University Degree in Business, Marketing or related field
• Minimum 5 years FMCG experience in Field Sales, Trade Marketing, Business Insights or Key Account Management
• Strong FMCG market understanding
• Analytical skills
• Commercial acumen
• Ability to influence
• Strong communication skills
• Fluent English
• Advanced MS Office skills
• Valid driving license