Senior Demand Generation Manager (Remote)

Why join us

Brex is reimagining financial systems so every growing company can realize their full potential. As the financial OS, we’re building software and services in one place—disrupting long-entrenched institutions with products and experiences that better serve the ambitions of our customers.

Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.

What you’ll do: 

As Sr. Demand Generation Marketing Manager, you will lead and influence team-level and cross functional initiatives to support the development, orchestration, execution and measurement of marketing plans and strategies to achieve our pipeline creation goals in the Mid Market segment. This will be achieved by proactively developing a tight partnership with sales counterparts and raising the bar of the quality of operations for your territory. The ideal candidate is someone who can develop a holistic, integrated strategy, while simultaneously adapting and/or adding new plans as-needed to hit goals.

Responsibilities include: 

• Train and coach SDRs to make full use of content, offers, and campaigns to most effectively engage and qualify leads
• Work with BD to drive joint partner marketing activities to penetrate new logo accounts
• Collaborate with Product Marketing team to develop Mid Market-specific content and sequences
• Measure and analyze program performance against goals; optimize accordingly
• Adept in your segment’s sales funnel. Deploy marketing campaigns and programs tailored to the specific needs and preferences of your segment; these can include but are not limited to  email sequences, calling campaigns, webinars, in-person events, meeting incentives, etc.
• Train and coach SDRs to make full use of content, offers, and campaigns to most effectively engage and qualify leads
• Work with BD to drive joint partner marketing activities to penetrate new logo accounts
• Collaborate with Product Marketing team to develop Mid Market-specific content and sequences
• Measure and analyze program performance against goals; optimize accordingly
• Manage your marketing budget. Find new ways to maximize and track expenses against plan.
• Advocate for the sales segment you support and help the rest of the marketing department understand their priorities.

Requirements: 

• Proven track record with 3-5 years of experience developing and executing B2B SaaS segment specific demand generation marketing strategies and 5+ years experience preferred
• Strong business acumen with demonstrated success implementing segment marketing programs and measuring ROI
• Ability to lead multiple initiatives and deliver under tight deadlines
• Familiarity with CRM systems, sales execution platforms, and marketing automation tools
• Experience building strong rapport and partnership with AEs, SDRs and Sales Leadership