Field Marketing Manager

AI overview

Lead field marketing initiatives that drive customer engagement and retention through strategic event coordination and partnerships between sales and marketing teams.
Laserfiche is seeking an organized, dynamic, and motivated individual to join our team as a Field Marketing Manager. In this role, you will be responsible for supporting the execution of field marketing initiatives aimed at driving customer retention and training programs via in-person user groups, as well as prospect engagement programs via ‘lunch and learn’ and networking events. The ideal candidate is a self-starter with a passion for marketing, excellent communication skills, and the ability to thrive in a fast-paced environment. This role acts as a liaison between Direct Sales, Channel Sales and Marketing Teams.
This role requires hands-on regional and field marketing expertise coupled with a deep understanding of go-to-market customer and prospect strategies to support the Laserfiche corporate initiatives.  You will serve as the primary field marketing lead, driving alignment with sales and partners, and ensuring that programs directly impact pipeline generation, awareness, engagement, and account growth across both new logos and existing customers.
 
Work schedule: 
 
  • Hybrid: Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CA 
  • Remote work from home on Mondays and Fridays
  • Ability to work flexible hours when needed to accommodate traveling for field marketing events.
  • Willingness to travel as needed for events and meetings. (up to 50% travel to include possible weekends)
About the Role - Key Responsibilities: 
 
  • Event Coordination: Assist in the planning, coordination, and execution of various field marketing events. This may include coordinating logistics, managing vendor relationships, and ensuring all event materials are prepared and delivered on time.
    • Partner with Account Executives and SDRs to create targeted marketing campaigns, in person activations, and post event follow ups that convert MQLs to Opportunities. 
  • Promotional Campaigns: Collaborate with the marketing team to develop and implement promotional campaigns tailored to specific geographic regions, industries, or audiences. This may involve coordinating the distribution of marketing materials, managing promotional giveaways, and tracking campaign performance metrics.
  • Field Partnership: Provide a strong partnership to field sales teams by delivering marketing materials, organizing sales kits, and facilitating training sessions as needed. Serve as a liaison between the marketing department and field sales representatives to ensure alignment on messaging and promotional activities.
  • Content Development: Assist in the creation of compelling marketing content, including brochures, presentations, case studies, email messaging, and social media posts, tailored to specific target audiences and geographic regions.
  • Budget Management: Help manage the field marketing budget by tracking expenses, processing invoices, and identifying cost-saving opportunities without compromising the quality or effectiveness of marketing initiatives.
  • Reporting and Analysis: Compile and analyze data related to field marketing activities, including event attendance, lead generation, and return on investment. Prepare regular reports and presentations to communicate key findings and recommendations to stakeholders.
About You - Essential Qualifications:
 
  • A natural communicator & presenter
  • Bachelor’s degree in marketing, Business, or related field.
  • 3-5 years of experience in field marketing, preferably within the SaaS software and AI industries.
  • Proven track record of planning and executing successful trade shows, events, and webinars.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Excellent communication and negotiation skills, with the ability to build and maintain strategic partnerships.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Proficiency in analyzing marketing activity ROI and making data-driven decisions.
  • Experience with digital marketing tools and CRM systems such as Salesforce. 
  • Willingness to travel as needed for events and meetings. (up to 50% travel to include possible weekends)
 
The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate’s geographic region, job-related knowledge, skills and years of experience amongst other factors. 
 
  • $100,000 - $117,000 per year
Perks & Benefits at a Glance                                  
 
  • Generous time off:
    • 15 Days of Vacation
    • 3 Floating Holidays
    • 2 Paid Volunteer Days
    • 9 Paid Holidays
    • Hybrid Work Environment
    • Free Parking: covered and EV charging stations
    • Various 401 (k) Investment Options and Generous Company Match
    • HMO and PPO Medical Care Options 
Applicants must be authorized to work for Laserfiche in the United States on a full-time basis without the need for employer sponsorship. We are unable to sponsor new employment visas, or take over sponsorship of existing employment visas, at this time.
 
About Us:
 
Laserfiche is a global leader in intelligent document management and business process automation, dedicated to helping organizations drive digital transformation. Headquartered in Long Beach, California, Laserfiche empowers businesses of all sizes—from dynamic startups to Fortune 500 enterprises—to accelerate productivity, improve collaboration, and deliver exceptional customer experiences.
Through scalable workflows, customizable digital forms, and AI-powered automation, the Laserfiche platform enables teams to simplify complex processes and operate with greater efficiency. Our no-code solutions empower employees to innovate, adapt quickly, and make data-driven decisions that move their organizations forward.
With a strong global presence and offices across North America, Europe, and Asia, Laserfiche is recognized for its commitment to innovation, quality, and customer success. Our people-first culture fosters professional growth, continuous learning, and collaboration—making Laserfiche a place where talented individuals can shape the future of digital enterprise technology.
 
Learn more about our team here
 
Laserfiche complies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.                                                       
Laserfiche provides reasonable accommodations for applicants with disabilities upon request. For more information, please contact Talent Acquisition at https://www.laserfiche.com/contact/ or 562-988-1688. 

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. 
 
#LI-Hybrid

Perks & Benefits Extracted with AI

  • Health Insurance: HMO and PPO Medical Care Options
  • Generous 401(k) matching: Various 401 (k) Investment Options and Generous Company Match
  • Paid Time Off: 9 Paid Holidays
  • Remote-Friendly: Hybrid Work Environment
Salary
$100,000 – $117,000 per year
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