AppZen is the leader in Finance AI software. Our patented software is the only autonomous spend software to understand financial transactions and enable automatic decisions based on finance policies. Using AI deep learning, semantic analysis, and computer vision, AppZen accurately processes intelligence from thousands of data sources and images to better understand financial transactions and empower business decisions. AppZen has saved customers more than $500M and increased efficiency by 90 percent by eliminating 1M hours of manual work. Over 1,000 enterprises use AppZen for autonomous expense and accounts payable processes, reduced expenditures and real-time insights into business spend trends.
We’re looking for a highly organized, proactive Field Marketing Manager to join our growing field marketing team and drive the execution of regional marketing programs.
This role will partner closely with regional sales leadership to bring marketing programs to life across the territory. You’ll execute impactful events and demand generation initiatives designed to drive pipeline, increase brand awareness, and strengthen sales alignment.
This is a great opportunity for a self-starter who thrives in execution, enjoys collaborating cross-functionally, and is excited to help scale and refine a growing field marketing program.
What You'll Do:
Plan and execute regional marketing programs including conferences, executive dinners, roundtables, partner events, and hosted experiences
Collaborate closely with regional sales teams to identify target accounts, align on priorities, and build programs that drive qualified pipeline
Manage end-to-end event execution - from strategy and budgeting to logistics and post-event follow-up
Drive both in-person and digital demand generation initiatives to support pipeline growth
Track, measure, and report program performance and ROI in SFDC
Manage regional event budgets and ensure programs are executed efficiently and effectively
Identify opportunities to improve processes, tools, and best practices as we continue building a best-in-class field marketing engine
What You Bring:
Bachelor’s degree or equivalent professional experience
3 - 5 years of experience in B2B field marketing, event marketing, or demand generation, SaaS or technology preferred
Proven experience executing in-person and virtual marketing programs
Strong organizational, communication, and project management skills with exceptional attention to detail
Comfortable partnering with and influencing sales stakeholders
Analytical mindset with experience tracking program performance, pipeline impact, and working within HubSpot, SFDC, or similar marketing automation tools
Willingness to travel up to 35%, depending on location
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
