Field & Events Marketing Manager

About NetVendor

NetVendor is the leading solution for property management professionals seeking to simplify vendor relationships and streamline maintenance operations. Our comprehensive suite of software products empowers clients to ensure vendor compliance, optimize maintenance operations, and facilitate seamless bidding, all with a commitment to professionalism, precision, and trust.

About the Role

NetVendor is hiring a Field & Events Marketing Manager to transform our event strategy from brand presence into predictable pipeline creation. Vendor management is mission-critical for property management companies, and buying decisions frequently begin or accelerate at industry events. This role will design and execute a disciplined, cross-functional field marketing program that turns trade shows, regional events, executive dinners, and customer gatherings into measurable revenue impact.

This is not a logistics-only role. This is a pipeline-building leadership role aligned directly with Sales. The Field & Events Marketing Manager will serve as the cross-functional owner of event strategy ensuring Sales, BDR, RevOps, and Marketing operate from a shared playbook and clear pipeline accountability model.

Why This Role Matters
As we scale, events remain a critical channel for connecting with executive buyers across operations, risk, finance, and compliance. This role ensures event strategy is owned by Marketing, aligned across GTM teams, and accountable to pipeline impact — transforming events from activity into a predictable growth engine.

What You’ll Own

Event Strategy & Calendar

• Develop and manage NetVendor’s annual event strategy aligned to ICP and revenue targets
• Prioritize high-impact industry events (NAA, regional associations, risk/compliance conferences, etc.)
• Define event objectives: awareness, meetings booked, pipeline sourced, customer expansion
• Influence leadership investment decisions based on event ROI and pipeline impact
  
  

Cross-Functional GTM Leadership

• Align GTM teams (Sales, BDRs, RevOps, Marketing) around standardized event playbooks
• Drive accountability for pre-event account engagement and meeting-setting execution
• Create repeatable GTM “pod” activation around key events (AE + BDR + Marketing coordination)
• Ensure clear role definition across teams for pre/during/post event activities
• Lead post-event pipeline review sessions with Sales to measure impact and course-correct
  
  

Pipeline-Driven Execution

• Build structured pre-event, onsite, and post-event campaigns in partnership with Sales
• Drive meeting-setting programs before events (email, LinkedIn, SDR coordination)
• Ensure every event has defined target account lists and outreach strategy
• Track marketing-sourced and marketing-influenced pipeline from each event
  
  

Booth & Experience Management

• Own logistics, vendors, timelines, and execution for trade shows
• Ensure brand presence reflects our positioning: “Vendor Management Built on Compliance”
• Coordinate speaking submissions and thought leadership opportunities
• Manage promotional materials, signage, and demo support
  
  

Field Marketing Programs

• Execute executive dinners, regional roundtables, and customer events
• Support targeted ABM initiatives tied to key verticals
• Partner with Sales to activate local opportunities in priority markets
  
  

Measurement & Reporting

• Establish event KPIs tied directly to pipeline and revenue
• Report on:
  • Meetings set
  • Opportunities created
  • Pipeline generated
  • Cost per opportunity
  • ROI by event
• Continuously refine event mix based on performance data
  
  

What Success Looks Like (12 Months)

• Events contribute measurable, marketing-sourced pipeline
• Sales and Marketing operate from a unified event playbook
• Pre-event engagement is standardized and accountable
• Event ROI is visible, defensible, and informs investment decisions
• Executive team has confidence in event spend and impact
• NetVendor is viewed as a category authority at top industry conferences
  
  

Who We're Looking For

• 6 - 8+ years in B2B field marketing or event marketing
• Experience supporting Sales in mid-market and enterprise environments
• Proven success aligning cross-functional teams around revenue initiatives
• Strong project management skills with ability to run multiple events simultaneously
• Comfortable owning budgets and tracking ROI
• Experience with CRM and marketing automation (HubSpot preferred)
• Experience in SaaS, PropTech, Risk, Compliance, or B2B software preferred
  
  

Skills & Attributes

• Strategic thinker who ties events to revenue outcomes
• Strong cross-functional leader with ability to drive accountability
• Highly organized and execution-oriented
• Clear communicator who can influence Sales and leadership
• Comfortable traveling (20–35%)
  
  

 NetVendor’s Benefits Package 

• Medical, dental, and vision insurance 

• HSA, FSA, and DCFSA 

• Long- and short-term disability insurance 

• Free basic life insurance 

• Generous paid time off policy 

• Paid holidays: 7 per year + 1 floating holiday 

• Maternity Leave 

• 401(k) with company match 

• Employee Assistance Program