Field Marketing Manager

About Us:

SentinelOne is a leading AI-powered cybersecurity platform. Built on the first unified Data Lake, SentinelOne empowers the world to run securely by creating intelligent, data-driven systems that think for themselves, stay ahead of complexity and risk, and evolve on their own. Leading organizations – including Fortune 10, Fortune 500, and Global 2000 companies, as well as prominent governments – trust SentinelOne to Secure Tomorrow™.

We are a values-driven team where names are known, results are rewarded, and friendships are formed. Trust, accountability, relentlessness, ingenuity, and OneSentinel define the pillars of our collaborative and unified global culture. We're looking for people that will drive team success and collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!

What are we looking for?

SentinelOne is seeking a Field Marketing Manager who will work closely with regional sales teams to develop and execute local marketing plans that drive quota attainment goals for the Benelux/ Nordic region. The Field  Marketing Manager plays an active role for the sales team ensuring they are benefiting from global marketing programs as well as executing regional programs to ensure success across all territories.  

What will you do? 

• Deliver marketing programs to drive pipeline growth and customer loyalty for the Benelux/Nordics Sales Teams. These integrated marketing programs may include:
• Roadshows, seminars and workshops highlighting customer success and supporting cross-sell and upsell opportunities
• ABM & C-level campaigns: Programs to create/accelerate opportunities 
• Partner/ Alliances Marketing programs: build partner co-marketing programs into regional marketing plans
• Greenfield programs: targeting new contact and account acquisition
• Align with Sales VPs and Regional Directors to understand the market trends in the region and customize programs as needed
• Communicate regional and vertical trends to HQ to modify overall strategy, messaging, content
• Identify other programs or processes to enable customer success and support account expansion/cross-sell/upsell
• Track program results, measuring program success, and reporting metrics via SFDC and present to regional AVP, marketing team and GTM stakeholders
• Manage and balance regional field marketing budget and spend

What skills and knowledge should you bring?

• Passion for building and driving a marketing business to scale and being able to demonstrate progress and success in the region both from a direct and indirect motion to market
• Proven success in executing programs that drive demand, acceleration and return in pipeline and closed/won business
• Experience developing regional plans that leveraging an account-based marketing approach targeting large enterprises where applicable– experience of success in a top accounts program or similar will set you apart from other candidates
• Understanding of intent platforms, how best to leverage in plans/programs, influencing teams in the application and usage to increase efficiency and productivity
• 7+ years of hands-on experience creating/managing field and virtual events
• Ability to monitor and report on key metrics, adjusting marketing plans based on results
• Passion and experience of working with sales leaders and teams to generate pipeline and drive the business. Ability to influence others cross functionally across GTM teams
• Ability to market to a range of B2B personas in the buying group, using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms
• Comfortable with day-to-day execution and longer-term planning
• Fluent Dutch and English is a requirement
• Willing to travel 30% of the time

Why us?

You will be joining a cutting-edge company, where you will tackle extraordinary challenges and work with the very best in the industry.

• Private medical care, life insurance
• Restricted Stock Units with annual refreshers
• Employee Stock Purchase Programme
• Flexible working hours and access to several co-working spaces
• High-end MacBook or Windows laptop and home-office-setup gear
• Volunteering day off and 4+ Wellness Days per year (ad-hoc days off for self-care)
• Global gender-neutral parental leave and grandparent leave
• Global Employee Assistance Programme offering confidential counselling
• Full access to Linkedin Learning, an e-learning platform
• Full access to Wellness Coach, a mental well-being and fitness application
• Company Inclusion Networks and Mentor Programme