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Capgemini

FBS - SEO (Search Engine Optimization) & GEO Specialist

Bogotá , Colombia
full-time Hybrid

AI overview

Lead complex SEO and generative engine optimization projects to enhance visibility across AI search platforms while collaborating with cross-functional teams.

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

Role Description:

Team Function:

  • This position would sit within the SEO & GEO team as a larger part of our Digital Acquisition & Growth Marketing team.

    Role Description
  • Candidate will focus on GEO (generative engine optimization) and SEO (search engine optimization) strategies with the goal of increasing Farmers.com visibility across LLM/AI search such as Google AIO, ChatGPT, Perplexity, etc.
  • Efforts will focus on both onsite improvements as well as offsite improvements including obtaining external citations.
  • Actively performs outreach efforts to relevant sites and is able to articulate our goals and asks for each project.
  • Responsible for executing action plans on deadline, connecting with other teams to complete projects, reporting on project status, benchmarking, and report building.
  • Works on complex projects and executes on results-oriented solutions for organic and AI search.
  • Acts as a project lead on one or more moderately complex to complex projects, or leads one or more of a particular aspect of complex projects.
  • Develops project plans, schedules and measures project success.
  • Ensures all project summaries, progress reports and all out of scope changes are written and reported within the project schedule.
  • Executes on detailed tasks, project deliverables and schedules throughout the project development.
  • Identifies project risks and priority issues.

Requirements

English Proficiency

  • Fluent

Other Critical Skills

  • Search Engine Optimization
  • GEO - Advanced
  • Digital PR - Intermediate

Software / Tool Skills

  • Brightedge
  • Semrush
  • Ahrefs
  • seoClarity
  • Google Lighthouse

Benefits

  1. Competitive salary and performance-based bonuses
  2. Comprehensive benefits package
  3. Career development and training opportunities
  4. Flexible work arrangements
  5. Dynamic and inclusive work culture within a globally renowned group
  6. Private Health and Dental Insurance
  7. Pension Plan
  8. Meals tickets
  9. Life Insurance

Perks & Benefits Extracted with AI

  • Health Insurance: Private Health and Dental Insurance
  • Life Insurance: Life Insurance
Capgemini

Get the future you want At Capgemini, we are driven by a shared purpose: Unleashing human energy through technology for an inclusive and sustainable future.Technology shapes the way we live our lives. How we work, learn, move and communicate. That means our technology expertise, combined with our business knowledge, does more than help you transform and manage your business. It can help you realize a better future and create a more sustainable, inclusive world.It’s a responsibility we don’t take lightly. That’s why, since our inception more than 50 years ago, we have always acted as a partner to our clients, not a service provider. A diverse collective of nearly 350,000 strategic and technological experts across more than 50 countries, we are all driven by one shared passion: to unleash human energy through technology.As we leverage cloud, data, AI, connectivity, software, digital engineering, and platforms to address the entire breadth of business needs, this passion drives a powerful commitment. To unlock the true value of technology for your business, our planet, and society at large. From advancing the digital consumer experience, to accelerating intelligent industry and transforming enterprise efficiency, we help you look beyond ‘can it be done?’ to define the right path forward to a better future.

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