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Capgemini

FBS - Marketing Decision DATA Science Manager (knowledge in MMM)

São Paulo , Brazil
full-time

AI overview

Lead the media measurement pillar of a dynamic team, managing vendors and conducting incrementality tests to analyze and optimize marketing campaigns.

Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premium well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world


Team Function:

  • The Direct Analytics & Reporting team has a broad scope supporting the entire Direct Business Unit.
  • We build reporting, analyze data, run tests, and measure results.
  • Our stakeholders who we support include Brand Media, Performance Marketing, Farmers.com, FFQ online quoting, Direct sales, Customer Retention, and many others.
  • We are a trusted partner among our stakeholder teams because we proactively surface insights to optimize the Farmers business.

Role Description:

  • This role will lead the media measurement pillar of the Analytics & Reporting team.
  • This person will be responsible for managing media measurement vendors, conducting incrementality tests, reporting on results to senior stakeholders, and analyzing campaigns.
  • Experience using MMM to measure marketing performance is required.
  • This role will have one direct report who will be supporting in measurement and testing for all Farmers campaigns.

Requirements

Other Critical Skills

  • MMM - Advanced
  • Incrementality Testing
  • Analytics

Software / Tool Skills

  • R and/or Python
  • SQL
  • Excel

English Proficiency

  • Minimum Required: Fluent

Required Education

  • Minimum Required: Bachelor
  • Preferred: Masters

Benefits

  1. Competitive salary and performance-based bonuses
  2. Comprehensive benefits package
  3. Career development and training opportunities
  4. Dynamic and inclusive work culture within a globally renowned group
  5. Private Health and Dental Insurance
  6. Pension Plan
  7. Meals tickets
  8. Life Insurance

Perks & Benefits Extracted with AI

  • Health Insurance: Private Health and Dental Insurance
  • Life Insurance: Life Insurance
Capgemini

Get the future you want At Capgemini, we are driven by a shared purpose: Unleashing human energy through technology for an inclusive and sustainable future.Technology shapes the way we live our lives. How we work, learn, move and communicate. That means our technology expertise, combined with our business knowledge, does more than help you transform and manage your business. It can help you realize a better future and create a more sustainable, inclusive world.It’s a responsibility we don’t take lightly. That’s why, since our inception more than 50 years ago, we have always acted as a partner to our clients, not a service provider. A diverse collective of nearly 350,000 strategic and technological experts across more than 50 countries, we are all driven by one shared passion: to unleash human energy through technology.As we leverage cloud, data, AI, connectivity, software, digital engineering, and platforms to address the entire breadth of business needs, this passion drives a powerful commitment. To unlock the true value of technology for your business, our planet, and society at large. From advancing the digital consumer experience, to accelerating intelligent industry and transforming enterprise efficiency, we help you look beyond ‘can it be done?’ to define the right path forward to a better future.

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