We’re a leading business management solution with a core purpose: helping more businesses in Australia and New Zealand start, survive and succeed.
At MYOB, we believe what’s good for one business is good for all business—and for all of us. Whether you support them, work for them, or dream of building your own, when businesses run smoothly, everybody feels it. Owners, employees, customers, suppliers—even families. That’s why we’re here: to give every person in business the tools they need to focus on what really matters and do Big Things—whatever big looks like for them.
And for you? Joining MYOB means being part of that impact. It means using your skills to help businesses thrive, shaping the future of work, and growing alongside the people and communities we support. Because while we’re the business of software, we’re really in the business of people. And that makes MYOB Everyone’s Business.
About the role
Search is changing fast — and so is how customers discover, compare and choose products.
As AI-powered search and large language models increasingly shape research and decision-making, MYOB is building a new capability focused on how our products and expertise are represented beyond our owned channels.
As External Content Authority Lead, you’ll shape how MYOB appears across high-authority third-party content — from publisher articles and comparison platforms to emerging AI-driven discovery experiences. The role focuses on improving accuracy, credibility and influence wherever customers go to make decisions, whether those decisions are made directly by people or supported by automated systems.
This is an opportunity to build a brand-new program of work, partner closely with content, SEO, product marketing and brand teams, and make a visible impact on MYOB’s future discoverability.
Please note that this is a Fixed Term Contract until the end of 2026 with potential to extend or become a permanent team member!
What will keep you busy...
Auditing how MYOB and its products are referenced across influential external websites, platforms and publications
Identifying high-authority domains that shape customer research and discovery, and defining influence strategies for each
Building and maintaining relationships with publishers, reviewers, platforms and content partners
Shaping and delivering high-quality editorial content, including writing, reviewing or commissioning content to ensure accuracy, clarity and authority
Managing freelance writers or agencies to uphold MYOB’s editorial, brand and factual standards
Monitoring changes in sentiment, visibility and representation across both AI-driven and traditional discovery environments, and turning insights into action
What we'd love to see from you...
Experience in content influence, earned media, editorial partnerships, PR or similar roles where shaping narratives and credibility is key
Strong editorial judgement, with the ability to write, brief, review and elevate content across different audiences and contexts
Confidence building productive relationships with publishers, reviewers or external content creators
Comfort working in ambiguous or evolving environments and designing new ways of working
Strong stakeholder management and communication skills, with the ability to influence outcomes without formal authority
An analytical mindset, using insight and data to guide decisions and continuous improvement
Our Culture & Benefits
At MYOB our values are at the heart of everything we do. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.
🟣Enjoy a flexible, hybrid workplace that brings balance to how you work, all of our centrally located offices come together for a number of in-person celebrations and social events
🟣Set up your home office with a little financial help from us, and take advantage of great corporate discounts and vouchers from top retailers
🟣Benefit from our partnership with Sonder, which supports the wellbeing of our team members
🟣Unlock your potential via in-house training and programs, LinkedIn Learning, conferences and study assistance
🟣Access to a variety of leave options available to support your wellbeing, including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, community leave, study leave, and more
🟣Join our communities, built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution
At MYOB, we’re all about embracing difference and backing people to be their true selves. We’re proud to be an equal opportunity employer and big believers that the best hires don’t just fit our culture — they add to it. That means bringing your unique contributions, lived experiences, and fresh perspective to the table.
Love the sound of MYOB and this role but don’t tick every single box in this ad? Apply anyway! Studies show that women and underrepresented groups often hold back if they don’t meet every requirement — but we want to hear from you.
We’re proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.
