Experiential Marketing Manager

About MealSuite 
MealSuite builds end-to-end foodservice technology for healthcare and senior living organizations. Our mission is to help care teams deliver better dining experiences with less effort. We’re a fast-growing team working on meaningful problems that directly impact patient and resident care. 

About the Role 
We’re looking for a dynamic, methodical & execution-focused Experiential Marketing Manager to join our Growth Marketing team. Reporting to the Manager, Growth Marketing, you will help shape our event strategy by owning the execution of tradeshows and virtual experiences. You will focus on generating qualified leads and accelerating revenue through high‑visibility initiatives with measurable results. From pre‑event targeting to on‑site conversion and post‑event pipeline acceleration, you will turn event activity into meaningful business impact for our sales team. 

What You’ll Do 

• Own logistics for all tradeshows, in-person and digital events, including venue coordination, shipping, booth setup, promotional items, webinar logistics, and lead capture. 

• Collaborate with the Creative Content Manager to develop event assets aligned to personas and segments and collaborate with the Account Based Marketing Manager to develop and execute targeted experiences, live user groups or regional events to support growth goals. 

• Facilitate tradeshow marketing initiative execution, such as photo/video capture, customer testimonial interviews, competitive landscape research and special social events.    

• Track timelines, budget, and project execution details relating to tradeshows, and maintain the master event calendar and ensure stakeholders alignment.  

• Assist in identifying, qualifying and applying for experiential marketing opportunities (sponsorships, in-person & online, speaking engagements) that drive awareness and engagement. 

• Develop and execute channel-partner onsite collaborations and co-branded experiences.  

What You Bring 

• 4-6 years of experience in event planning (including in-person and online event marketing responsibilities) trade show logistics, event staffing & vendor coordination, or a combination of all three. 

• 1-2 years of working knowledge of virtual event platforms, such as Zoom Events (or equivalent) 

• The ability to establish, track and evaluate event success metrics and ROI for future growth initiatives 

• Expert project management skills and a growth mindset with the ability to handle multiple deadlines and action items quickly and effectively. 

• Proven experience generating qualified leads and leveraging in‑person events to convert engagement into measurable pipeline impact, especially within B2B markets 

• Comfort making real-time decisions during live events and a penchant for keeping calm under pressure. 

• Meticulous attention to detail and expertise with problem solving, especially in situations that require “off-the-cuff” thinking during high-pressure situations. 

• Ability to thrive in a collaborative and fast-moving environment 

• Willingness to travel occasionally; valid passport with no travel restrictions (Canada/USA; Vietnam if required) 

Compensation: $78,000–$83,000 USD per year 

This role requires working onsite in our Dallas office two days per week. If you’re more than an hour away, apply anyway we’re open to discussing options. 

Why You’ll Love Working Here   

• Unlimited paid time off – yeah, you read that right! We trust our employees to build their own version of balance so they can feel rejuvenated to bring their best every day. 

• Retirement savings support – we invest in your future with RRSP/401(k) matching at 100% up to 3%, because long-term security matters just as much as day-to-day balance. 

• Health benefits – this includes day one medical, dental, and vision options, life & disability insurance, & paid maternity and parental leave.  

• Hybrid flexibility – we value the collaboration, mentorship and learning that come from physically working next to one another, as well as the benefits that remote work can offer.   

• Work-life balance – this is supported by the fact that more than 90% of current employees agree that their leader supports their wellbeing.   

• Participation in our equity program – we’d love for you to share in MealSuite's success as we continue to grow!   

• Opportunities for career development and advancement – we support our employees in pursuing and achieving their professional goals.   

• Purposeful work with a positive community impact – more than 90% of our North American employees agree that the company’s purpose aligns with their personal values. Learn more about our values at  mealsuite.com/careers. 

We want to ensure that every qualified individual has an equal opportunity to work with us. If you require accommodation to our application process, please contact [email protected]. 

MealSuite uses AI-assisted tools during parts of the hiring process, including screening and workflow automation. All final hiring decisions are made by people. 

This is a current vacancy, and we are actively hiring for this position.