We are seeking a highly motivated and data-driven Executive to join our growing Content Marketing team. In this role, you will bridge the gap between creative storytelling and performance metrics, producing and optimizing short-form content that drives measurable business results. You will play a pivotal role in transforming creative assets into high-performing campaigns, ensuring our brand partners maintain a competitive edge in the digital landscape.

What You'll Do

Create engaging short-form content and ensure all non-conversion content aligns with brand tone and platform best practices.
Adapt and transform existing creative assets into high-performance formats suitable for paid ads and affiliate marketing.
Optimize hooks, captions, CTAs, and opening frames using performance data insights (CTR, CVR, watch time) to maximize engagement.
Prepare comprehensive content kits for affiliates and creators, including product highlights, selling points, dos & don’ts, and sample captions.
Support the A/B testing of content for ads, actively tracking performance and iterating based on data-driven results.
Adapt high-performing ad content into reference materials (guidelines, angles, product focus) to empower our affiliate network.
Coordinate closely with the Affiliate team to align content direction with campaign mechanics and commission focus.
Stay updated on platform content trends, formats, hooks, and storytelling styles, sharing relevant insights with the team for testing opportunities.
Document key learnings from tested content formats to continuously improve future executions.

Possess a Diploma or Bachelor's degree in Marketing, Business, Communications, or a related discipline (current students or recent graduates are welcome).
Demonstrate deep fluency in digital ecosystems, with a strategic understanding of platform-specific content dynamics (e.g., viral mechanics on TikTok vs. visual aesthetics on Instagram).
Exhibit meticulous attention to detail, specifically regarding visual quality control, product presentation, and lighting standards.
Possess high operational agility and efficiency, with the capability to execute end-to-end video production and editing within tight turnaround times to capitalize on emerging trends.
Demonstrate strong proficiency in written and verbal English communication.
Maintain a creative and proactive mindset, with a strong aptitude for continuous learning and collaborative teamwork.