This role supports the Business Strategy team in developing solution-led, KPI-driven advertising strategies across AnyMind and POKKT offerings. The executive will assist in campaign planning, performance analysis, and post-campaign insights, while leveraging platform and product data to identify audience cohorts and optimize outcomes. The role involves cross-functional collaboration with sales, ad operations, product, and analytics teams, preparing strategy decks and insights for internal and external stakeholders, and contributing to the expansion of non-gaming use cases.

What You'll Do

Support the development of solution-led, KPI-focused advertising narratives by assisting in data analysis, insights gathering, and performance reporting across Anymind and POKKT solutions.
Leverage Anymind product and platform data to help identify, analyze, and document relevant audience cohorts aligned to advertiser objectives and campaign use cases.
Assist in building and maintaining measurement frameworks, including campaign performance tracking, KPI mapping, and comparison against industry benchmarks under guidance from senior team members.
Contribute to the expansion of POKKT’s non-gaming use cases by supporting research on new environments, formats, and local market insights across regions.
Prepare strategy decks, insights summaries, and post-campaign analyses to support sales, client servicing, and internal stakeholders.
Collaborate closely with sales, ad operations, product, and analytics teams to ensure strategic recommendations are aligned with available inventory, formats, and measurement capabilities.
Support external and internal stakeholder interactions by providing data inputs, documentation, and insights for advertiser and agency discussions.
Stay updated on industry trends, competitor offerings, and market benchmarks to strengthen strategic recommendations and planning.

Graduate / Postgraduate / MBA in BMM or related discipline
Preferred experience of 1–2 years in the digital ecosystem; freshers (0–2 years) may also be considered if they demonstrate strong digital media knowledge
Prior certification, coursework, or internship experience in digital media / digital marketing is highly desirable