Event Marketing Manager

Truework, recently acquired by Checkr, provides access to crucial employment, income information and asset information needed for mortgage loans, apartment rentals, background checks, and more. We are disrupting a $5B+ industry, dominated by legacy incumbents and outdated processes, with a better product and intense customer focus. Within Checkr, Truework operates independently, allowing rapid iteration while also being able to leverage the strengths and assets from our core business. Think of it like joining a startup within a startup!

We’re looking for a results-driven Event Marketing Manager to help design client events, successful conference results as well, to join the team to help build and scale multi-channel programs that drive brand awareness, pipeline and revenue growth. You’ll partner closely with Sales, Product Marketing, and RevOps to execute integrated campaigns that engage our target audience, convert leads, and accelerate opportunities through the funnel.

This is a hands-on role with strategic influence on results. Your core focus will be on high-performing channels like clients events, conferences, webinars, and field marketing, while also collaborating on broader initiatives such as partner marketing and direct mail.

What you’ll do

• Own end-to-end demand generation programs to drive qualified pipeline across the buyer journey. This role will be responsible for Client event and conference strategy, execution, and optimization of multi-channel campaigns, with a strong emphasis on event, webinar, field, partner marketing and cross-functional alignment.
• Support and optimize our marketing plan, including ongoing market research, analyzing customer behavior, identifying target segments, defining value propositions, ratifying objectives and KPIs, adjusting budgets and resources, and choosing the best mix of marketing channels and tactics.
• Event & Webinar Marketing - Plan, promote, and execute webinars and events (in-person and virtual) aligned to buyer personas and funnel stages
• Field Marketing - Plan and execute strategic field marketing programs, including Regional VIP events for top-tier accounts, executive dinners, roadshows, and in-person meetups, in addition to leveraging direct mail campaigns and vendors to drive engagement and sourced pipeline
• Partner Marketing - Collaborate with strategic partners to co-market joint solutions
• Marketing Operations - Collaborate with RevOps to track campaign performance across the funnel, including qualified accounts for our top tier segments through traditional MQL > SL > opportunity workflow for our lower tier segments
• Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps
• Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest
• Prepare and present recommendations from experimental data all the way up to the executive level.

You will work closely with product marketing, revenue operations and enablement, and sales to formulate and align around a sound strategy, then execute on a consistent set of programs to grow awareness, engagement, and pipeline generation. You will continuously evaluate the performance and ROI of events and campaigns, using quantitative and qualitative data to adjust strategy and tactics accordingly, You will leverage your years of experience to employ the most effective optimization methodologies and techniques to maximize both impact and learning.

What you bring

• Proven track record of success owning client events and conference management end to end.
• Proven track record of pipeline targets and meeting lead/opportunity goals
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, ZoomInfo), event management platforms (ZoomWebinar, Bizzabo, other event management tools)
• Familiarity with CRM systems like Salesforce
• Experience with managing event budgets and vendor relationships and negotiations 
• Experience in residential mortgage banking or fintech and familiarity with ABM platforms (e.g., 6sense, Demandbase), attribution modeling and pipeline reporting are a plus
• Demonstrated experience in quickly testing and scaling new marketing channels, with a focus on speed and efficiency.
• Strong analytical mindset. Experience analyzing campaign datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
• Proficient with basic analytical tools (Google Sheets/Excel, Looker, Google Analytics)
• A strong attention to detail and top-tier organizational and project management skills
• Ability to drive projects forward across multiple teams and manage multiple campaigns at once in a fast-paced environment
• A desire to constantly improve and zero patience for inefficiency
• Self starter: go-getter attitude who likes to get things done on their own initiative

What you’ll get

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend, home office stipend