Evaluations Manager - Experiential Marketing

**must be able to work hybrid in the Detroit office 3 days/week**

We're looking for a strategic Evaluations Manager to lead valuation projects, manage client relationships, and develop impactful sponsorship strategies and assessments. This role ensures ethical practices, integrates cross-platform valuation, and aligns insights with client marketing goals.

Responsibilities:

• Lead Valuation Projects: Oversee asset valuations, cost analysis, and recommendations for complex projects.
• Develop Sponsorship Strategies: Create strategies aligned with client marketing objectives.
• Identify Market Trends: Spot emerging opportunities and trends in sponsorship categories.
• Integrate Advanced Valuation: Use cross-platform valuation using proprietary platform/system.
• Present Key Findings: Clearly present valuation results and strategies to clients and stakeholders.
• Ensure Ethical Practices: Uphold objectivity and ethics in all assessments.
• Optimize Workflows: Manage and improve complex evaluation processes for consistency and efficiency.
• Collaborate Internally: Build strong relationships with Account, Analytics, Strategy, and other teams.
• Improve Methodology: Contribute to evolving valuation methods and team performance.
• Guide Others: Coach and guide team members on project prioritization and goal achievement.
• Other duties as assigned.

Requirements:

• Analytical & Financial Expertise: Strong background in financial analysis, asset valuation, and cost assessment.
• Sponsorship & Media Savvy: Deep knowledge of sponsorship, market dynamics, and media (broadcast, digital, social), especially for experiential marketing.
• Strategic / Forward Thinker: Proven ability to develop and execute strategic recommendations.
• Excellent Communicator: Outstanding written and verbal skills to present complex information clearly.
• Client-Focused: Strong client service mindset; adept at presenting findings to diverse audiences.
• Organized & Detail-Oriented: Exceptional organizational skills and attention to detail; manages multiple complex projects.
• Tech Proficient: Strong computer skills, including advanced Excel and intermediate PowerPoint knowledge.