Enterprise Marketing Lead

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Within Lyft, the Lyft Urban Solutions (LUS) team delivers station-based micromobility solutions that riders love across 55+ systems in 14 countries globally. People are central to all that we do, whether it is members of the LUS team, our city and operational partners, or the communities we serve.

LUS External Affairs – composed of Public Policy, Regional Marketing, and Enterprise Marketing – plays an important brand stewardship and leadership role for the organization, acting as a voice of LUS and as a trusted representative of the company to clients and other partners. 

As Enterprise Marketing Lead, you will be the operational backbone of our team, driving the execution of marketing programs that support business development and enhance LUS brand presence. This role requires a versatile, hands-on marketing professional who excels at both content creation and project management, thrives in cross-functional collaboration, and can seamlessly move between strategic planning and tactical execution.

The Enterprise Marketing Lead will create compelling content across multiple formats, own the day-to-day coordination of various marketing initiatives, manage the LUS  content calendar, oversee event logistics and trade show activations, develop executive communications materials, and track marketing performance metrics. Strong writing and storytelling skills combined with operational excellence are essential to success in this role. The ideal candidate is a proactive self-starter who can manage multiple competing priorities, bridge internal teams (business development, product, policy) and external stakeholders (agencies, partners, vendors) to ensure marketing deliverables are executed on time and on brand.

If you're a strong generalist marketer who excels at both storytelling and execution, and are passionate about creating more sustainable, livable cities, we'd love to meet you. 

Responsibilities:

• Marketing Operations & Project Management
  • Lead end-to-end execution of marketing programs and campaigns, managing timelines, stakeholders, and deliverables across multiple concurrent projects
  • Develop and manage comprehensive communications plans for product launches, new market entries, and strategic initiatives
  • Maintain and optimize internal marketing workflows and processes
• Content & Communications
  • Manage the editorial content calendar across owned channels (website, social media, newsletter)
  • Create compelling content across formats including blogs, case studies, social campaigns, reports, and sales enablement materials
  • Develop talking points, presentations, and briefing materials for speaking engagements and executive communications
  • Act as a brand steward, ensuring consistency and quality across all marketing touchpoints
  • Adapt global content and marketing materials to regional needs
• Events & Experiential Marketing
  • Lead planning and execution of Lyft Urban Solutions' presence at conferences, trade shows, and industry events
  • Support coordination of photo and video shoots
• Performance & Analytics
  • Own marketing metrics reporting and performance tracking across digital channels (website, social media, email)
  • Monitor and report on SEO/SEM performance and implement optimization strategies
  • Track industry trends and competitive landscape to inform marketing strategy
• Agency & Vendor Management
  • Manage relationships with freelance copywriters, agencies, and external suppliers, ensuring external partners deliver quality work on time and within budget
  • Supervise media collaborations to maximize brand exposure

Experience: 

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of experience in marketing, communications, or similar role with demonstrated progression of responsibility
• Proven track record managing multiple complex projects simultaneously in a fast-paced environment with exceptional organizational skills and meticulous attention to detail
• Expert written and verbal communication skills; ability to craft compelling narratives for diverse audiences
• Experience developing executive communications, presentations, and speaking materials
• Proficiency with marketing analytics and reporting tools, including working knowledge of SEO/SEM principles and best practices
• Experience managing agencies, vendors, and external creative partners
• Strong copywriting and editing capabilities across multiple formats and channels
• Basic design sensibility and ability to provide creative direction (Adobe Creative Suite experience is a plus)
• Ability to work autonomously while maintaining strong cross-functional collaboration, anticipating needs and taking initiative amid shifting priorities
• Solutions-oriented approach to problem-solving and strong critical thinking skills
• Full fluency in English required; French proficiency is a strong asset

Benefits:

• Extended health and dental coverage options, along with life insurance and disability benefits
• Mental health benefits
• Family building benefits
• Pet benefits
• Access to a Lyft funded Health Care Savings Account
• RRSP plan to help save for your future
• In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service 
• Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial programs. Biological, adoptive, and foster parents are all eligible.
• Subsidized commuter benefits

Lyft is committed to creating an inclusive workforce that fosters belonging. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.  Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter if you wish to make such a request.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office at least 3 days per week, including on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the Montreal area is CAD $68,000 - CAD $85,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.