Engineer - Digital Analyst Social Insights

AI overview

Analyze social media insights using GWI and Kantar to generate data-driven narratives and support strategic decision-making in a dynamic, collaborative environment.

Digital Analyst Social Insights

Key Purpose: Enable high quality insights grounded in conversation data and audience research.

This role combines social listening analysis with audience intelligence, using platforms like GWI and Kantar as core sources.

Core Responsibilities:

Build and optimize queries across listening platforms
Monitor real time and historical conversations to identify trends and sentiment movement
Extract and structure data for insight generation
Analyze social conversation signals in combination with audience and market research platforms, primarily GWI and Kantar
Integrate datasets to form compelling narratives and evidence based insights
Deliver clear written summaries and insight contributions for recurring and ad hoc reporting
Support dashboards and trackers with conversation and audience updates
Ensure consistency and reliability in methodology and quality checks across tools
Maintain knowledge of platform features, sample limitations, and best practices for interpretation Required Skills and Experience
Demonstrated hands on use of GWI and Kantar for insight generation

Experience:

Experience should include pulling data, filtering, and translating metrics into insight themes
Previous social listening experience using tools such as Talkwalker, Brandwatch, Meltwater or YouScan
Proven ability to design Boolean queries
Experience extracting structured datasets and organizing them for analysis
Ability to combine multiple data sources into cohesive insight stories
Strong analytical judgment and attention to credibility of data
Comfortable in collaborative environments with evolving priorities

Nice to Have:

Prior work contributing to client deliverables or storytelling frameworks
Familiarity with sentiment tagging and content classification
Exposure to dashboards or visualization platforms

Must have Skills: Digital-insights Social Media Listening, Global Web Index (GWI)

Good To Have Skills: Talkwalker, Meltwater, Brandwatch,