Employer Brand Lead

Employer Brand Lead

Location: Macquarie Park, NSW

Shape a global employer brand that truly makes a difference

VetPartners is home to one of the largest veterinary networks across Australia and New Zealand. Our people - veterinarians, nurses, specialists and support teams – are at the heart of everything we do.

We’re seeking an Employer Brand Lead to shape, elevate and actively manage our employer brand across ANZ and global talent markets. This is a strategic, high-impact role responsible for bringing our Employee Value Proposition (EVP) to life and positioning VetPartners as an employer of choice in a highly competitive global talent landscape.

Reporting to the General Manager Talent Acquisition and working closely with Marketing, Operations and Clinical Leaders, the Employer Brand Lead will sit at the intersection of brand and talent strategy.

You’ll lead the development and execution of employer branding initiatives that attract, engage and convert high-quality veterinary and support talent through compelling storytelling, digital campaigns, market positioning and exceptional candidate experiences.

EVP, Employer Brand & Global Attraction

• Lead the evolution, governance and consistent activation of VetPartners’ EVP across all markets and candidate touchpoints

• Design and deliver multi-market employer brand and talent attraction campaigns across ANZ, UK, Europe and North America

• Partner with Marketing and agencies to optimise digital, geo-targeted and clinic-specific campaigns and grow presence across job boards, social platforms and veterinary communities

Recruitment Marketing, Digital Experience & Content

• Own recruitment marketing partners, job boards and key employer brand initiatives including careers site optimisation, global campaigns and martech integrations

• Own the end-to-end candidate journey across careers websites, landing pages, CRM and nurture campaigns

• Develop compelling employer brand content including employee stories, video and leadership profiles

Enablement, Programs & Insights

• Establish best-practice frameworks, toolkits and guidelines for TA and hiring leaders

• Drive referrals, alumni engagement and support early careers and industry events

• Track performance, ROI and funnel conversion, providing insights to continuously optimise and benchmark against best practice

About You

You are a strategic employer branding or recruitment marketing professional who combines creativity with commercial thinking. You’re confident leading multi-market campaigns, influencing senior stakeholders and operating autonomously in a fast-paced environment.

You’ll bring:

• 3+ years’ experience in employer branding, recruitment marketing or brand roles (multi-market experience highly regarded)

• Proven success delivering large-scale campaigns with measurable outcomes

• Strong analytical capability across marketing, ATS and CRM platforms

• Excellent storytelling, content and stakeholder engagement skills

• Experience managing agencies, job boards and external partners

• The confidence to represent VetPartners externally as a credible employer brand ambassador

• Experience within healthcare, veterinary or other multi-site service environments is highly advantageous

Why join VetPartners?

At VetPartners, we’re more than just a company, we are united by our passion for animal welfare and excellence in veterinary care. Working with us means being part of a dynamic and supportive community where your contributions are valued, and your growth is nurtured.

• Shared Purpose: Join a passionate community dedicated to advancing animal healthcare and making a positive impact on pets and their owners.

• Collaborative Culture: Experience a supportive environment where collaboration fuels innovation and fosters personal and professional growth.

• Opportunities for Growth: Grow with us through ongoing training, mentorship, and career advancement opportunities tailored to your development.

• Rewarding Work: Make a difference every day by contributing to meaningful projects that positively impact the health and well-being of animals.

• Work-Life Balance: Enjoy flexible working arrangements and support to maintain a healthy balance between your professional and personal life.

How to Apply

If you’re ready to lead employer branding at scale and make a meaningful impact, we’d love to hear from you.

Simply click Apply and submit your resume outlining how your experience aligns with this opportunity.

VetPartners is committed to Equal Employment Opportunities. We are dedicated to providing an inclusive, diverse, and flexible workplace where differences are valued. We welcome people of all backgrounds, experience and abilities. 

A note to recruitment agencies: We are not accepting candidates from recruitment agencies.  We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.