Email Marketing Specialist

As an Email Marketing Specialist, you will work cross-functionally in the execution and optimization of email programs that support the promotion of our global webinar program, prospect monetization and customer lifecycle within our product-led model. You will apply a critical lens when it comes to project management and interdependencies. You will report to the Manager, Email Marketing, and you will work closely with teams such as Brand, Marketing Operations, Webinars, Product, Billing, and Data teams.

This role is open to remote-applicants in Canada and USA (in Provinces/States where we can hire legally)

WHAT YOU’LL DO:

• Build and launch automated and batch email campaigns within our marketing automation platform, partnering with cross-functional stakeholders to translate briefs into high-quality, on-time deployments, including audience segmentation, email builds, UTMs, and thorough QA.
• Own the execution of webinar promotional campaigns, partnering with the Webinar team to build, launch, and optimize registration and reminder communications that drive attendance and engagement for live events and virtual summits.
• Project manage email campaigns and task deliverables related to email in Wrike (including stakeholder relationships, task creation, assignment, and proactively ensure timely completion of projects and flawless campaign sends) 
• Maintain audience governance and deliverability health across assigned campaigns, ensuring accurate segmentation, send frequency and volume controls, and proactive engagement monitoring to protect performance and IP reputation.
• Support execution of email experiments, from setting up A/B tests to analyzing results. You will help optimize the customer journey and provide data-backed insights to improve key metrics.
• Analyze and report on email and lifecycle program performance across owned and stakeholder initiatives, leveraging marketing automation and analytics dashboards to generate insights and identify optimization opportunities.
• Other related duties as assigned

WHAT YOU’LL NEED:

• 3–5 years of experience in email marketing, lifecycle marketing, or marketing automation within a SaaS environment.
• Strong hands-on experience building automated and batch campaigns in a marketing automation platform (e.g., Marketo, HubSpot, Salesforce Marketing Cloud or similar), including segmentation logic, triggers and workflows.
• Experience supporting trial-based or product-led growth models, with demonstrated impact on activation, trial-to-paid conversion, or revenue expansion initiatives.
• High attention to detail and operational rigor, including QA processes, naming conventions, and tracking accuracy (UTMs, attribution).
• Proven ability to manage cross-functional stakeholders and execute campaigns independently from brief intake through deployment and reporting.
• Strong analytical skills with experience interpreting performance data and dashboards (e.g., Tableau or similar BI tools) to generate insights and inform optimization.
• Solid understanding of email deliverability best practices.
• Experience working with tools such as Knak and Wrike is preferred.
  
  
• Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
• Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
• Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
• Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
• Self Development: is personally committed to, and actively works to continuously improve

WHO YOU ARE:

• Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Dare to go beyond the expected to achieve greatness. #StepUp

One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.