Email Marketing Specialist

OVERVIEW:

Guidepoint’s growing Marketing team is responsible for building and expanding the reach of the Guidepoint brand. In pursuit of this critical goal, the Marketing team executes full-funnel marketing plans that generate leads, nurture existing clients, and drive interactions within our 3 main audiences; clients, experts and employees.

As an Email Marketing Specialist, you will support our Digital Marketing function with the creation and deployment of strategic email campaigns. This role is responsible for the day-to-day planning, setup and launch of targeted email sends in Salesforce Marketing Cloud (SFMC) in support of a wide range of business units. The ideal candidate for this role is a flexible, team player with a background in the development of email campaigns, a strong understanding of HTML and CSS and marketing automation platforms, and experience in managing email distribution lists.

WHAT YOU’LL DO:

• Plan, build and deploy both static and automated email campaigns in Salesforce Marketing Cloud (SFMC) including personalization and dynamic content.
• Work cross-functionally with internal stakeholders to align email strategy and develop messaging
• Create and segment subscriber lists based on targeting criteria
• Optimize against key metrics including CTR, open rates, and engagement
• Collaborate with the design team to generate custom email assets and layouts
• Conduct A/B testing to improve email performance through optimized messaging and email layout
• Provide troubleshooting / first line of support for stakeholders encountering errors or technical issues with SFMC platform
• Monitor industry trends and email best practices to maintain best-in-class standards regarding CAN SPAM, GDPR

WHAT YOU HAVE:

• Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus)
• 2+ years’ experience in multi-channel B2B marketing with experience in building and managing email campaigns
• 1+ years working in HTML and CSS for email
• 1+ years direct experience deploying email in enterprise-level marketing automation platforms (Salesforce Marketing Cloud, Pardot, HubSpot, Marketo, etc.)
• Understanding of AMPScript, SQL, and the Salesforce environment a plus
• Broad understanding of digital marketing channels, preferably with knowledge of the B2B space
• Capacity to quickly learn applicable systems and processes
• Ability to demonstrate analytical skills, technical knowledge and attention to detail
• Fluent in English with a high attention to detail and ability to proofread

WHAT WE OFFER:

• Competitive compensation 
• Employee medical coverage 
• Central office location 
• Entrepreneurial environment, autonomy, and fast decisions 
• Casual work environment 

About Guidepoint

Guidepoint is a leading research enablement platform designed to advance understanding and empower our clients’ decision-making process. Powered by innovative technology, real-time data, and hard-to-source expertise, we help our clients to turn answers into action. 

Backed by a network of nearly 1.5 million experts and Guidepoint’s 1,300 employees worldwide, we inform leading organizations’ research by delivering on-demand intelligence and research on request. With Guidepoint, companies and investors can better navigate the abundance of information available today, making it both more useful and more powerful. 

At Guidepoint, our success relies on the diversity of our employees, advisors, and client base, which allows us to create connections that offer a wealth of perspectives. We are committed to upholding policies that contribute to an equitable and welcoming environment for our community, regardless of background, identity, or experience. 

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