Email Marketing Specialist

Email Marketing Specialist

Location: Remote

Reports To: Director of Lifecycle & Email Marketing

About the Role

We’re looking for an Email Marketing Specialist to support the day-to-day execution of our email marketing program. This is a hands-on role focused on building, testing, and deploying email campaigns and lifecycle sends. You will not be responsible for channel strategy, but you will play a critical part in delivering high-quality emails accurately, on time, and in line with brand standards.

Key Responsibilities

What you’ll do

• Build and deploy email campaigns from provided briefs, templates, and copy, including promotional, newsletter, and transactional sends.
• Format and QA email content (layout, links, personalization, dynamic content, accessibility basics) to ensure a clean experience across devices and inboxes.
• Set up audiences/segments based on the provided criteria and confirm that the counts align with expectations.
• Execute A/B tests (subject lines, preview text, creative variations) and document results.
• Manage campaign checklists and approvals, ensuring deadlines are met, and launches run smoothly.
• Troubleshoot basic ESP issues (rendering, broken links, tracking parameters, audience mismatches) and escalate when needed.
• Maintain email templates and modules, working with existing design systems and updating components as directed.
• Apply tracking/UTM standards and confirm analytics are firing correctly.
• Support list hygiene and deliverability best practices (unsubscribe compliance, suppression management) following team guidelines.
• Keep documentation current, including processes, naming conventions, and send logs.
  
  

Compliance & Best Practices

• Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR, CASL).
• Stay current with industry trends, competitive benchmarks, and emerging email technologies.

Success looks like

• Emails launch on time with minimal QA issues.
• Templates and modules stay consistent and on brand.
• Accurate audience setup and tracking across campaigns.
• Organized documentation and smooth cross-team coordination.
• Steady improvement in execution speed and quality over time.
  
  

Nice-to-haves

• Familiarity with lifecycle concepts (welcome, nurture, post-purchase, winback) even if not leading strategy.
• Experience with basic segmentation logic and dynamic content.
• Exposure to accessibility or deliverability best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 3–5 years of proven experience in email marketing, CRM, or lifecycle marketing.
• Proficiency in email marketing platforms (e.g., HubSpot, Klaviyo, Mailchimp, Marketo).
• Strong understanding of deliverability, segmentation, automation, and personalization best practices.
• Excellent copywriting and editing skills with a knack for persuasive, customer-focused messaging.
• Strong analytical mindset with experience using A/B testing and email analytics tools.
• Familiarity with HTML/CSS for email is a plus.
• Highly organized with the ability to manage multiple campaigns and deadlines simultaneously.
  
  

What We Offer

• Competitive salary and performance-based bonuses.
• Health, dental, and vision benefits.
• Remote First Work Environment.
• Professional development opportunities.
• A collaborative and innovative team culture.