Department: Marketing Operations
Reports to: Senior Media Buyer
About the Role
Own, operate, and continuously improve the agency’s email marketing system as a revenue, retention, and activation channel. This role is accountable for strategy, copy, automation architecture, deliverability health, and performance optimization across the full funnel.
This is not a task-based execution role. This is a system ownership role.
Responsibilities
- Architect, build, and maintain full-funnel automated email systems across lead, buyer, and customer lifecycles
- Write, deploy, and optimize all email copy across automation and broadcast campaigns
- Own CRM configuration and hygiene including segmentation logic, tagging standards, and lifecycle stages
- Manage deliverability infrastructure including authentication, reputation monitoring, and inbox placement
- Plan and execute promotional and informational broadcasts aligned with campaign calendars
- Continuously test and optimize subject lines, offers, sequencing logic, and send timing
- Monitor performance metrics and surface insights, risks, and opportunities proactively
- Ensure email systems integrate cleanly with paid media, funnels, and sales workflows
- Maintain documentation and SOPs for all email systems and processes
Outcomes
System Coverage & Reliability
- 100% of core funnel stages supported by live automation (lead nurture, buyer onboarding, fulfillment, reactivation)
- Zero broken automations, misfires, or sequencing conflicts per month
- New offers or funnels supported by email automation within 5 business days of launch readiness
Revenue & Engagement Performance
- Achieve and maintain:
- ≥25% average open rate across active lists
- ≥2.5% average click-through rate on non-promotional emails
- ≥5% click-through rate on promotional broadcasts
- Email channel contributes a minimum of 20–30% of total attributable backend revenue (where applicable)
- 7 Broadcast Email campaigns launched for each assigned clients on-time with zero copy or technical errors
- Conduct at least 2 A/B testing cadence per month
Deliverability & List Health
- Domain reputation maintained at “healthy” status with no blacklisting events
- Spam complaint rate ≤0.1%
- Bounce rate ≤2% across all sends
- Inactive subscribers suppressed or reactivated quarterly according to hygiene rules
Operational Excellence
- CRM segmentation and tagging accuracy ≥99% (no misrouted or mis-tagged subscribers)
- All email systems documented and auditable
- Weekly performance snapshot delivered with clear insights and next actions
Requirements
- Proven experience owning email marketing systems for info products, coaching, or digital education businesses
- Strong direct-response copywriting background with performance-driven thinking
- Hands-on expertise in platforms such as HubSpot, ActiveCampaign, or equivalent
- Deep understanding of deliverability mechanics (SPF, DKIM, DMARC, warming, reputation management)
- Ability to think in systems, not one-off campaigns
- Comfort working autonomously with minimal oversight
Disqualifiers (Read This Carefully)
- You only write emails but don’t touch automation or CRM architecture
- You rely on templates without testing or optimization logic
- You cannot explain why an email sequence is structured the way it is
- You need daily direction to execute
How to Apply
Submit:
- Examples of full email systems or sequences you’ve built
- Performance metrics tied to those systems (opens, clicks, revenue, or conversions)
- A brief explanation of how you approach full-funnel email strategy and ongoing optimization
Benefits
- Work with world-class performance marketers
- Exposure to comprehensive trainings
- Unlimited PTO
