Email Marketing Manager (m/f/d) in Austin, TX or remote

Mission

Own and scale our global Email Marketing strategy across the full customer lifecycle. This role will drive demand generation, nurture programs, product engagement, and customer expansion through data-driven segmentation, automation, and performance optimization.

Role Overview

Responsibilities

• Develop and execute a global, full-funnel email marketing strategy segmented by lead stage, funnel stages and laddering up to PLG, GTM, and ABM initiatives.

• Own audience segmentation strategy using behavioral, firmographic, product usage, and intent data.

• Identify opportunities to improve lifecycle progression through segmentation, personalization, product and behavioral triggers.

• Occasionally write email copy- especially for monthly newsletters, and review and optimize email content provided by campaign managers.

• Align with Product and Product Marketing to incorporate launches, feature adoption, and product education into lifecycle communications

• Conduct structured testing (subject lines, content, CTAs, send times, audience splits) to improve engagement and conversion.

• Optimize deliverability, list health, and sender reputation, ensuring compliance with global data privacy regulations (GDPR, CAN-SPAM, etc.).

• Maintain campaign calendars and ensure timely execution aligned with broader integrated campaigns.

• Partner with regional teams to determine when to centralize versus localize messaging based on market maturity and performance.

• Analyze performance trends and provide monthly reporting with clear, actionable insights.

• Partner with Marketing Ops and Data teams to ensure tracking accuracy and attribution alignment.

• Provide segmentation and messaging recommendations to ABM and Campaign Managers, Partner Marketing, Creative and Content teams to improve efficiency.

Requirements

• 4–7 years of experience in B2B email marketing or lifecycle marketing, ideally in technology or data-related industries.

• Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot, etc.).

• Strong understanding of segmentation, personalization, and behavioral triggers in a multi-touch buyer journey.

• Experience building nurture programs that contribute to measurable pipeline growth.

• Analytical mindset with the ability to translate performance data into actionable optimizations.

• Familiarity with email deliverability best practices and global compliance requirements.

• Highly organized with strong operational discipline and attention to detail.

What Success Looks Like

• The implementation of automated nurture programs and behavioral triggers accelerates lifecycle progression and efficiently moves prospects through the marketing funnel.
• Email performance metrics show consistent improvement through rigorous A/B testing and the application of sophisticated audience segmentation.
• Strict adherence to data privacy regulations and email best practices ensures a high sender reputation and healthy global subscriber lists.
• Seamless collaboration with global and regional teams ensures that product launches and integrated marketing goals are met with targeted messaging.