Email Marketing & Deliverability Specialist (Cold Outreach Focus)

Position: Email Marketing & Deliverability Specialist (Cold Outreach Focus) Salary Range: ₱45,000 – ₱55,000 (starting depending on experience) We are looking for a highly skilled Email Marketing Specialist with a strong background in cold email outreach and deliverability management. This role requires both technical know-how and creative writing ability to craft compelling campaigns that resonate with target audiences while ensuring optimal deliverability. Key Responsibilities: - Research the digital footprint of clients (websites, social media, etc.) to generate tailored email content. - Develop email marketing templates based on client ICPs, briefs, and online presence. - Write multiple variations of email campaigns targeting different market segments. - Craft effective subject lines, body copy, and CTAs while avoiding spam triggers. - Manage technical setup on NameCheap and Google Workspace (domain purchase, mailbox creation, TXT records, DMARC, DKIM, SPF). - Warm up client email addresses and monitor domain health to maintain high deliverability rates. - Utilize Apollo for lead generation and campaign sequencing. - Monitor and optimize campaign performance (Open Rate, Click Rate, Response Rate). - Provide weekly performance reports to clients. - Stay updated on industry trends and best practices for continuous improvement. Qualifications: - Proven experience in cold email outreach and deliverability. - Strong writing and editing skills for email copy. - Familiarity with technical domain/email setup and authentication protocols. - Experience with lead generation tools (Apollo preferred). - Data-driven mindset with the ability to analyze campaign metrics and adjust strategies. - Detail-oriented, proactive, and committed to delivering results.