Email & Marketing Automation Strategist

Description

Sprout Social is seeking a driven, strategic Email & Marketing Automation Strategist to fuel our global email marketing efforts and own the end-to-end strategy for in-trial communications across the customer journey.

Why join Sprout's Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand, and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed, and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact, and accelerate your career, this is where you belong.

What you’ll do

• Develop and execute email marketing strategies aligned with business and revenue goals.
• Plan, build, test, and optimize automated email programs across the customer lifecycle.
• Own the end-to-end strategy and execution of in-trial communications for Sprout’s 30-day free trial.
• Build persona- and behavior-based journeys that drive activation, engagement, and trial-to-paid conversion.
• Collaborate with copywriters and designers to produce clear, compelling, on-brand email content.
• Execute and monitor campaigns in marketing automation platforms, optimizing in real time based on performance and deliverability.
• Manage list health, segmentation, and compliance to deliver personalized experiences at scale.
• Analyze campaign performance and translate insights into actionable improvements.
• Partner with Growth, Product, and Marketing Operations to ensure customer and behavioral data is effectively leveraged.

What you’ll bring

Sprout Social is looking for a proactive, detail-oriented marketer with strong technical and analytical skills who thrives in a fast-paced environment and turns strategy into action.

The minimum qualifications for this role include:

• 2-4+ years of experience in B2B marketing operations or marketing automation.
• Hands-on experience building email campaigns in Marketo, Eloqua, Pardot, or a similar MAP.
• Experience working with Salesforce CRM.
• Proven ability to manage multiple projects and execute with precision.
• Ability to clearly communicate the impact of email programs using performance metrics.

Preferred qualifications for this role include:

• Experience driving trial-to-paid conversion in a product-led growth environment.
• Strong data acumen and familiarity with email performance metrics and reporting.
• Solid understanding of email UX, design, and deliverability best practices.
• Experience with testing frameworks and conversion optimization.

How you’ll grow

Within 1 month, you’ll plant your roots by:

• Learning Sprout’s product, customers, and funnel, with a focus on trial sign-up and activation milestones.
• Building relationships across Marketing, Growth, Product, Sales, Design, and Operations.
• Auditing existing in-trial communications and email programs within Intercom and Marketo.
• Aligning with Revenue Marketing leadership on KPIs, priorities, and success metrics.

Within 3 months, you’ll start hitting your stride by:

• Conducting a full performance audit of current in-trial email communications.
• Defining a data-driven framework for a new, high-converting in-trial email strategy.
• Finalizing data and segmentation requirements needed to execute effectively in Marketo.

Within 6 months, you’ll be making a clear impact through:

• Launching a fully rebuilt in-trial communications strategy within Marketo.
  Completing technical setup, QA testing, and documentation of all programs and logic.
• Establishing robust reporting to measure impact and share results with stakeholders.

Within 12 months, you’ll own the outcome by:

• Driving sustained improvements in trial-to-paid conversion through continuous testing and optimization.
• Expanding engagement strategies beyond email into new personalized channels where appropriate.
• Regularly communicating performance insights and strategic recommendations to leadership.
• Proposing and executing a new automation or data-driven marketing initiative that creates meaningful business impact.

Of course, this timeline represents an ideal progression—priorities may shift based on business needs, and additional projects may be added at the discretion of your manager.

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity, and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient, and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors, including whether you’re located in Zone 1 or Zone 2, as well as relevant experience and skills. In the United States, we have two geographic pay zones. For this role, the expected base pay ranges for new hires are:

• Zone 1 (New York, California, Washington): $75,240 - $112,860 USD annually 
• Zone 2 (All other US states): $68,400 - $102,600 USD annually

The listed ranges represent earning potential in this position. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit).  Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report

If you require a reasonable accommodation for any part of the interview process or to submit your application, please email us at [email protected]. Include the nature of your request and your preferred contact information. We'll do everything we can to support your success during our recruitment process while upholding your privacy. Please note that only inquiries regarding accommodations will receive a response from this email address; other inquiries will not be addressed (e.g., you send your resume but are not requesting an accommodation). 

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement. 

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. 

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