Email Marketing Associate

The Email Marketing Associate will be responsible for email campaign execution, as well as supporting other email and CRM projects and initiatives. In this role, they will collaborate with internal business partners to execute email campaigns that drive the business. They will support marketing leads on projects and will work to uphold and adhere to best practices of email and direct marketing principles as well as EBG brand standards and email guidelines.

Duties and Responsibilities:

• Manages email campaign production across multiple platforms, including setup, QA, and deployment. Experience utilizing a major ESP is preferred (i.e., Zeta, Salesforce Marketing Cloud, etc.)
• Utilizes a working knowledge of HTML and CSS to conduct basic code updates, including modifications to images, logos, links, copy, tracking tags and other elements.
• Adheres to process for execution and on-time delivery of complex, highly dynamic promotional email campaigns.
• Participates in the QA/QC of all email campaigns (audit creative, promotional messaging, links, segment selection, set up, etc.). Partners with account managers and marketing leads to ensure all campaign details and content are accurate.
• Supports marketing leads on email test setup, execution, monitoring and reporting of email campaign performance.
• Understands basic segmentation principles and how segmentation relates to daily email campaigns and CRM trigger campaigns.
• Collaborate with cross-functional teams, including Merchandising/Marketing, Creative, and Partnership account managers to coordinate on campaign assets, reviews, and approvals.
• Perform additional duties as assigned.

#LI-Hybrid

Salary $50-60,000 plus bonus per year

• Bachelor’s degree in Marketing, Communications or other related field
• 1+ year(s) of hands-on email production experience in relevant industry (ecommerce, retail for example) executing marketing campaigns
• Working knowledge of CRM and campaign management
• Working knowledge of Microsoft applications (Word, PowerPoint, Excel & Outlook)
• Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
• Experience working with enterprise Email Service Providers (Experian, Yesmail, ExactTarget/Salesforce Marketing Cloud, Zeta, etc.)
• Internally motivated, able to work proficiently in an independent and collaborative capacity.
• Strong written and verbal communication skills, attention to detail and organizational skills
• Strong quantitative and analytical skills

Preferred Qualifications

• Experience in retail, entertainment, sports and/or travel industry is preferred
• Proficiency in Dreamweaver/Photoshop skills
• HTML/CSS programming experience is a plus
• Experience using Adobe Analytics, Google Analytics, and other marketing automation platforms
• Understanding of CAN-SPAM and email best practices

EBG offers outstanding employee benefits including:

• Medical, Dental & Vision
• 401k Match
• Short Term Disability, Long Term Disability (Company Paid)
• Company Paid Basic Life and AD&D
• Additional Voluntary Benefits 
• Flexible Work Arrangements
• 3 Weeks of PTO + 5 Personal Days
• Paid Holiday Break from Christmas to New Year
• Paid Holidays
• Fitness Reimbursement Program
• Annual Day of Giving
• Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!

The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. All your information will be kept confidential according to EEO guidelines.