Ecommerce Marketing Manager

Clean luxury. Better for you. At Everlane, we believe luxury should be as effortless as it is conscious. We partner with ethical factories, work with premium, sustainably sourced materials, and strive to leave the industry cleaner than we found it. There's still much to do, and we're excited to grow a team of motivated humans ready for the challenge. The journey toward better continues.

The Digital Experience & Merchandising team is responsible for the strategy and operations of the Everlane site experience and is part of the broader eCommerce organization. Our team’s vision is to lead the end-to-end digital consumer journey by amplifying Everlane’s brand narrative and inspiring consumers to fall in love with our iconic products. The team is a fast-growing organization - and we’re looking for other curious, consumer-obsessed disruptors, caring and purpose-driven people leaders that want to change the fashion industry through a sustainable lifestyle. 

The Ecommerce Marketing Manager is a key contributor within the Digital Experience team, responsible for optimizing the ‘discover’ phase of the customer journey to drive engagement, conversion, and overall site performance. Partnering closely with the Senior Ecommerce Manager, this role blends brand storytelling with data-driven execution—owning the strategy and implementation of high-impact site content, functionality, and UX enhancements. The ideal candidate brings a test-and-learn mindset, continuously identifying opportunities to streamline the user experience, increase key KPIs (CTR, CVR, bounce rate, etc.), and deliver a seamless, on-brand shopping experience across all devices.

Your day-to-day:

• Lead the experience for the ‘discover’ touchpoint for the consumer. Develop, adjust on-site strategies and optimizations that contribute to measurable growth through product discovery and conversion improvement.
• Drive end-to-end content strategy and storytelling across seasonal campaigns and evergreen site experiences—including Preseason and Quarterly Pitchbacks, Homepages, Collection Pages, and Landing Pages—partnering with cross-functional teams to concept, plan, and execute cohesive, brand-right narratives that align with product priorities and the broader marketing calendar
• Translate marketing strategies into actionable briefs across Marketing Briefs decks, Shoot Briefs, and Airtable; act as a key liaison between Marketing, Creative, and Technology teams
• Maintain oversight of content planning tools and trackers, ensuring clear visibility across stakeholders and timely updates to support go-to-market timelines
• Lead execution of site content updates from briefing through go-live—working cross-functionally to QA assets, route approvals, and ensure flawless deployment across digital touchpoints
• Support in-season execution by reviewing and aligning briefs, adjusting plans in response to business shifts and real-time data, and ensuring seamless implementation across the digital ecosystem
• Collaborate with PMs and cross-functional partners to scope new functionality and enhancement to drive short and long-term growth
• Monitor site performance, customer behavior, and key e-commerce KPIs across segments and digital touchpoints—analyzing data and market trends to identify opportunities for content optimization, in-season storytelling pivots, and off-cycle updates; deliver actionable insights and reporting to inform strategy and drive business impact

We'd love to hear from you if you have:

• 3+ years of relevant experience in eCommerce, digital marketing, product management, or business operations
• Start-up or direct-to-consumer experience is preferred
• The desire to work on a fast-paced, collaborative, and diverse team
• A deep knowledge of e-Commerce best practices; strong understanding and use of strategic thinking, data, and innovation to create a seamless and fresh site experience for our customers
• Ability to use data and insights to make informed and impactful decisions, and the owner/operator mindset to translate the data into actions and improvements
• An incredible focus on operational excellence and getting the fundamentals right and can identify opportunities for efficiency and improvement.
• Able to manage many projects and drive multiple threads of work to completion
• You build trust quickly and can lead by influence, creating impact through partnership as well as ownership.

The Fine Print:

HQ: This is a full-time role based at either our San Francisco office headquarters in the Mission neighborhood, or at our Los Angeles Creative Studio in Downtown LA. We are on a hybrid schedule, with at least three days in the office per week, Tuesdays through Thursdays.

California Residents:  At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $74,000 - $95,000. This range is based on the San Francisco geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location. 

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