eCommerce Director - Luxury Skincare Brand #0209

We are partnering with a prestigious premium beauty and skincare brand headquartered in Orange County, California, to identify an accomplished eCommerce Director who will spearhead their North American direct-to-consumer digital operations. This exceptional opportunity allows you to become part of a restructured eCommerce division and propel strategic expansion for a company with robust market recognition and considerable growth opportunities.

The successful candidate will demonstrate both strategic vision and tactical execution capabilities—a results-oriented eCommerce professional with comprehensive expertise in website operations, conversion enhancement, and operational management. You will possess the independence to influence the trajectory of an approximately $50M digital operation and develop your team as the function expands.

This position provides the distinctive advantage of collaborating with a well-established brand while maintaining the entrepreneurial latitude to drive innovation and implement solutions with startup agility.

Role Summary

In the capacity of eCommerce Director, you will manage the complete digital customer experience and accelerate revenue expansion across the brand's DTC platforms. Reporting directly to the VP of eCommerce, you will orchestrate strategy and implementation while collaborating cross-departmentally with Marketing, Creative, Operations, and Product Development functions.

Key Responsibilities:

eCommerce Strategy & Operations

• Manage the DTC digital business to ensure consistent growth in awareness, engagement, and revenue
• Build and maintain strong partnerships with Finance, Marketing, Product Development, Supply Chain, and Customer Service teams
• Oversee merchandising strategy, promotional campaigns, seasonal planning, inventory coordination, content strategy, and performance analytics
• Drive the North American eCommerce strategy aligned with broader business objectives and digital goals
• Lead initiatives that optimize the customer journey from discovery through conversion and retention
• Manage relationships with third-party agencies, system integration partners, and vendors (developers, subscription platforms, CRO tools, etc.)

Digital Execution & Innovation

• Champion exceptional user experience by improving site UX, streamlining customer journeys, and delivering personalized content
• Launch new capabilities with emphasis on loyalty programs, personalization, and engaging content experiences
• Develop and implement an eCommerce roadmap focused on revenue growth, profitability, and customer satisfaction
• Identify and integrate emerging digital capabilities to drive competitive differentiation and customer engagement

Data & Analytics

• Generate actionable insights using customer surveys, digital analytics, and behavioral data
• Track ROI of digital investments with clear reporting on customer acquisition, growth, engagement, and overall eCommerce performance
• Deliver comprehensive weekly and monthly sales reporting with clearly defined KPIs
• Implement testing strategies to improve conversion rates and retention metrics

Performance Optimization

• Partner with Finance to develop budget scenarios aligned with sales goals and marketing investment strategies
• Use data-driven testing to identify friction points in the customer journey and prioritize high-impact improvements
• Provide regular performance updates to senior leadership on DTC business results
• Collaborate with Planning teams to optimize inventory assortments, align stock with demand, and ensure product availability

Requirements

Experience & Background:

• Background in CPG, premium beauty, or skincare industries strongly preferred
• Proven track record of scaling an eCommerce business and consistently achieving revenue targets
• Demonstrated success managing complex, cross-functional digital initiatives
• Minimum 12 years of experience in eCommerce or digital marketing, with at least 5 years in a management role with direct DTC responsibility

Technical Expertise:

• Strong knowledge of CRM/email marketing platforms (Klaviyo or similar)
• Experience with conversion rate optimization (CRO) and A/B testing platforms
• Proficiency with analytics tools including Google Analytics
• Experience with major eCommerce platforms (Shopify, Magento, or similar)
• Solid understanding of digital advertising, SEO, and customer retention strategies

Leadership & Soft Skills:

• Adaptable problem-solver who can pivot quickly based on business needs
• Strategic thinker with strong tactical execution capabilities
• Ability to navigate ambiguity and thrive in fast-paced, dynamic environments
• Outstanding communication and presentation abilities—comfortable presenting to senior leadership
• Collaborative team player who works effectively across diverse functional teams
• Exceptional project management and organizational skills with ability to manage multiple priorities

Education:

• Advanced degree preferred
• Bachelor's degree required, preferably in Marketing, Communications, or related field

Preferred:

• Familiarity with loyalty program implementation and personalization strategies
• Experience with Salesforce Commerce Cloud (SFCC) is a significant plus
• Background working with emerging brands or in entrepreneurial environments
• Passion for skincare and understanding of the beauty consumer
• Experience building and scaling eCommerce teams

Preferred:

• Experience with Salesforce Commerce Cloud (SFCC) is a significant plus
• Passion for skincare and understanding of the beauty consumer
• Experience building and scaling eCommerce teams
• Background working with emerging brands or in entrepreneurial environments
• Familiarity with loyalty program implementation and personalization strategies

Benefits

• Base Salary: $160,000 - $180,000 (depending on experience)
• Annual Bonus: 15% performance-based bonus
• Comprehensive Benefits Package

Work Arrangement

• Location: Irvine, California (Orange County)
• Work Model: Hybrid – 3 days per week in office (Tuesdays required, plus 2 additional days of your choice)
• Travel: 5-10% travel may be required

Why This Role?

This is an exceptional opportunity for a senior eCommerce professional who wants to:

• Lead digital strategy for an established premium beauty brand with strong market positioning
• Have both strategic influence and hands-on operational impact
• Build and scale a high-performing eCommerce team from the ground up
• Work with a collaborative, entrepreneurial team that values innovation
• Enjoy career growth potential in a newly structured department with executive visibility

Equal Employment Opportunity and Non-Discrimination Policy

Equal Employment Opportunity Statement: Both Keller Executive Search and our clients are Equal Opportunity Employers. For all positions, whether with Keller Executive Search or our clients, qualified applicants will receive consideration for employment without regard to race, skin color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran status, disability, genetic information, or any other legally protected status.

Commitment to Diversity: Keller Executive Search and its clients are committed to fostering a diverse and inclusive work environment where all individuals are valued and respected.

Reasonable Accommodations: Both Keller Executive Search and our clients are committed to providing reasonable accommodations to individuals with disabilities and pregnant individuals. We engage in an interactive process to determine effective, reasonable accommodations.

Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.

Compliance with Laws: Both Keller Executive Search and our clients comply with federal, state, and local laws governing nondiscrimination in employment. This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Workplace Harassment: Both Keller Executive Search and our clients expressly prohibit any form of workplace harassment based on race, skin color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

E-Verify Participation: Keller Executive Search and/or our clients may participate in E-Verify. Information about E-Verify participation will be provided during the application process where applicable.

Privacy and Pay Equity:

• California Residents: For more information about the categories of personal information we collect for recruiting and employment purposes, please review our Privacy Policy at .
• Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
• Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws.

State-Specific Information:

• Rhode Island: We do not request or require salary history from applicants.
• Connecticut: We provide wage range information upon request or before discussing compensation.
• New Jersey: We do not inquire about salary history unless voluntarily disclosed.

Veteran Status: Both Keller Executive Search and our clients provide equal employment opportunities to veterans and comply with applicable state laws regarding veteran preference in employment. If you are a veteran, please inform us during the application process.

Genetic Information: In accordance with federal and state laws, both Keller Executive Search and our clients do not discriminate based on genetic information. We do not request or require genetic information from applicants or employees, except as permitted by law.

Local Laws: Both Keller Executive Search and our clients comply with all applicable local laws and ordinances regarding employment practices in the areas where we operate.

Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.