Develop and enhance relationships with institutional clients to drive asset allocation into Binance Earn products and lead strategic marketing initiatives in a fast-paced environment.
Develop and enhance Binance Earn’s existing relationships with Banks, Institutions, Funds, Trading Firms, Market Makers, Family Office, Wealth Managers etc. to secure asset allocation & commitment into Binance Earn Products
Proactively source, qualify, and convert institutional prospects into committed TVL/AUM allocations through direct outreach, conferences, referrals, and strategic partnerships
Develop and maintain a robust pipeline of qualified institutional leads and convert these into active users through strategic outreach and partnerships.
Negotiate commercial terms and agreements with institutional clients and strategic partners.
Partner closely with the VIP team & Internal BD team to identify new business opportunities, align strategies, maximize client outreach and expand client base.
Work with the VIP team & Internal BD team to manage relationships with institutional clients, including family offices, asset managers, and high-net-worth entities, to understand their needs and present tailored Earn solutions.
Be the DRP (Direct Responsible Person) or POC (Point of Contact) for institutional Earn growth initiatives and major institutional Earn partners.
Plan, enhance & build institutional Earn product features and benefits within the Binance Earn suite.
Research and develop new Institutional-level Earn & wealth management products, designed specifically for Institutional/HNW/VIP Clients.
Drive measurable institutional growth in TVL/AUM, client onboarding and revenue growth for Binance Earn products by combining product development, business development and go-to-market efforts.
Lead and collaborate closely with cross-functional teams such as Product, Marketing, Compliance, and Operations teams to deliver product initiatives and enhancements, ensure regulatory alignment, and deliver seamless client experiences.
Lead institutional marketing campaigns, workshops, and webinars to educate clients on Earn products and yield strategies.
Identify market trends and customer pain points; provide actionable feedback to product teams to enhance Binance Earn offerings.
Monitor KPIs such as TVL/AUM Growth & client onboarding metrics, prepare reports, and track the impact of growth initiatives to continuously improve performance.
Stay updated on industry developments, competitor products, and regulatory landscape to proactively address risks and seize opportunities.
Experience: 5+ years of relevant experience with a strong emphasis on institutional sales/BD in institutional product development, business development, sales, product growth, or wealth management, preferably within crypto, fintech, or financial services.
Sales Execution: Demonstrated ability to build pipeline, manage deal lifecycle, and close institutional commitments (TVL/AUM/asset allocation)
Qualifications: Bachelor’s degree or higher in Business, Finance, Economics, or related fields. Advanced degrees or certifications (e.g., MBA, CFA, CAIA) highly preferred.
Product Knowledge: Strong understanding of crypto products and solutions, with the ability to explain complex concepts clearly and confidently to sophisticated clients.
Relationship Management: Proven track record managing relationships with UHNW individuals, family offices, banks, funds, and institutional allocators.
Communication: Fluency in English and Mandarin is a must to communicate with overseas clients and stakeholders, based in Asia time zone UTC 8 (±2) is strongly preferred.
Regulatory Awareness: Familiarity with compliance and regulatory frameworks related to digital assets.
Industry Knowledge: Strong understanding of digital asset investment products, institutional client needs, and the DeFi/crypto ecosystem, especially yield, staking, structured products, lending products etc.
Institutional Client Focus: Proven track record in driving institutional client acquisition and revenue growth. Experience working with family offices, asset managers, or institutional investors is highly preferred.
Interpersonal Skills: Excellent communication, negotiation, and relationship-building skills with the ability to engage stakeholders at all levels.
Analytical Skills: Analytical mindset and data-driven approach to analyzing market trends, portfolios, solving problems and optimizing product strategies.
Hardcore: Ability to work cross-functionally and adapt in a fast-paced, dynamic & international environment; embraces a can-do attitude.
Binance builds a comprehensive blockchain ecosystem centered around the largest cryptocurrency exchange globally, serving over 300 million users across more than 100 countries. We deliver a diverse range of financial services that encompass trading, payments, and institutional offerings, all backed by robust security and transparency. Our mission is to leverage the power of digital assets to enhance financial access and promote the freedom of money worldwide.
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