Develop and implement a digital merchandising strategy to enhance online shopping experiences, focusing on visual merchandising, product discovery, and stock management.
Role Overview
Set and execute the digital merchandising strategy to ensure an engaging and efficient online shopping experience. Manage visual merchandising, on-site product discovery, product education, and stock flow and reporting.
Responsibilities
Setting eMerchandising Strategy
· Working with our global team, develop and implement an eMerchandising strategy that aligns with the company’s overall goals and objectives on revenue and engagement.
· Continuously analyze and optimize the merchandising strategy to improve customer engagement and conversion rates.
· Collaborate with the marketing and e-commerce teams to ensure the strategy is integrated into broader online initiatives.
Visual Merchandising
· Oversee the visual presentation of products on the website to ensure a consistent and appealing shopping experience.
· Develop and execute seasonal and promotional merchandising plans.
· Ensure that product pages are visually appealing and provide a seamless user experience.
On-site Product Discovery
· Optimize on-site search and navigation to improve product discoverability.
· Implement strategies to enhance product recommendations and cross-selling opportunities.
· Analyze user behavior to identify and address gaps in product discovery.
· Review seasonal merchandising touch points and implement new features where necessary.
Product Education
· Work with marketing to develop and manage content that educates customers about products, including features, benefits, and usage.
· Collaborate with the content team to create product descriptions, guides, and videos.
· Ensure that product information is accurate, up-to-date, and engaging.
· Review product page descriptions and ensure best translation and information for local consumer.
Stock Flow and Reporting
· Creating, managing, and delivering data-driven site merchandising strategies focusing on year-on-year sales growth, conversion, and engagement across Arcteryx.jp
· Monitor and manage stock levels to ensure product availability and minimize stockouts.
· Coordinate with the supply chain and inventory management teams to optimize stock flow.
· Develop and maintain reporting systems to track inventory, sales, and merchandising performance.
· Provide insights and recommendations based on data analysis to improve stock management.
Required Experience
Minimum 5 years of experience in digital merchandising or e-commerce
Proven track record of developing and executing successful merchandising strategies
Experience managing a team
Experience with e-commerce platforms and inventory management systems
Required Skills
Strong understanding of digital merchandising and e-commerce principles
Proficient in visual merchandising and on-site product discovery techniques
Excellent project management skills
Strong analytical skills to measure and optimize merchandising performance
Proficient with e-commerce platforms and merchandising tools
Arc'teryx is a leading outdoor equipment company known for innovative climbing, skiing, and alpine technologies, delivering high-performance technical outerwear and accessories.
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