E-Commerce (Shopify) Practice Lead

Join Our Team Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team. As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact. We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence. About the Role: At Oowlish, we help growing brands turn Shopify into a true e-commerce growth engine—not just a storefront. As we evolve from execution-focused delivery to long-term strategic partnership, we’re looking for an E-Commerce (Shopify) Practice Lead to own and scale our Shopify practice. The core of this position is strategy, consulting, and ownership. You will act as the main point of contact for Shopify clients, deeply understanding their business, diagnosing opportunities, and guiding them toward measurable improvements in Conversion Rate, AOV, UX/UI, SEO, Site-Speed, Promotions, and overall e-commerce performance. You’ll work closely with developers and designers by setting priorities, defining scope, and ensuring high-quality delivery—without being responsible for writing code or implementing features yourself. Your role is to translate business objectives into clear, actionable roadmaps and guide execution through the team, ensuring that work delivered has a measurable business impact. In addition, this role has a strong commercial and growth component. You will identify upsell and expansion opportunities within existing accounts, contribute to new proposals and pre-sales conversations, and help position Shopify as a long-term growth partner for clients. This position is ideal for someone who thinks like a business owner, communicates confidently with stakeholders, and knows how to balance strategy, delivery, and revenue growth within Shopify ecosystems. Client Ownership & Strategy:

Act as the primary point of contact for a portfolio of Shopify clients.

Develop a deep understanding of each client’s business, customers, and goals.

Proactively identify opportunities to improve conversion, revenue, and user experience.

Translate business objectives into a clear, prioritized Shopify roadmap.

CRO & Performance Optimization:

Analyze store performance using Shopify Analytics, GA4, and other tools.

Identify conversion bottlenecks and optimization opportunities across the funnel.

Propose and prioritize CRO initiatives and experiments.

Track results and clearly communicate impact to clients.

UX/UI Collaboration

Work closely with UX/UI designers to ensure designs are conversion-focused and Shopify-friendly.

Provide feedback grounded in usability, performance, and business impact.

Maintain a high bar for visual quality and user experience.

SEO & Shopify Best Practices:

Ensure Shopify stores follow SEO and performance best practices.

Collaborate with designers and developers to embed SEO into UX and technical decisions.

Make smart use of Shopify features, themes, and apps to maximize value.

Delivery & Team Coordination:

Plan and manage the workload of Shopify developers.

Break initiatives into clear, actionable tasks and priorities.

Ensure high-quality, on-time delivery across all client work.

Act as a quality gate before work reaches clients.

Account Growth & Business Development:

Identify upsell and expansion opportunities within existing accounts.

Help scope new initiatives and support sales conversations when needed.

Strengthen long-term client relationships by delivering consistent value.

Must have:

5+ years of experience in e-commerce, ideally with a strong Shopify focus.

Proven experience improving conversion rates and online store performance.

Deep understanding of Shopify (admin, themes, apps ecosystem).

Strong knowledge of CRO, UX/UI principles, and SEO fundamentals.

Experience working closely with developers and designers.

Excellent communication skills and comfort working directly with clients.

Fluent or advanced English proficiency (written and spoken) is required, as this role involves direct communication with international clients.

Nice to have:

Experience in an agency or consulting environment.

Shopify Plus experience.

Familiarity with tools like Hotjar, Klaviyo, and A/B testing platforms.

Experience supporting sales or account growth.

Portuguese and/or Spanish proficiency (written and spoken) is a strong plus, especially for working with international clients.