e-Commerce Marketing Specialist (m/f/d)

AI overview

Drive sales campaigns for an online beauty store, shaping marketing strategies and optimizing performances while collaborating with diverse teams to deliver impactful results.

***Please note this role is available for Poland-based candidates only. Candidates based in other locations shall be automatically rejected***

Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy.

The people you’ll like to work with and things you'll enjoy impacting:

As an E-commerce Marketing Specialist (m/f/d) in our E-commerce team, you will be responsible for driving sales campaigns in our online beauty store, from shaping the initial concept to delivering measurable results.. Your responsibilities will include:

  • Development & Execution: Leveraging supplier promotions, creating and executing end-to-end promotional concepts, setting up and managing campaigns in the CRM system, and launching paid advertising campaigns (Meta and Google Ads).
  • Messaging & Channels: Planning and executing multi-channel campaign communications across various channels (CRM: push notifications, email, in-app messages, banners), while crafting compelling marketing copy.
  • Performance & Optimization: Monitoring campaign performance through clicks, conversions, and pricing management.
  • Competitive Analysis: Regularly monitoring competitor pricing on other e-commerce platforms to ensure our offerings remain competitive and aligned with market trends.
  • Resources & Collaboration: Collaborating with graphic designers or independently creating visuals using Canva or similar tools.

Requirements

Essentially, to ensure you succeed in this role you’re going to need…

  • 2-3 years of experience in e-commerce, ideally within the beauty/cosmetics category.
  • Hands-on experience with campaign tools (CRM).
  • Proven experience setting up and managing Google and Meta Ads campaigns.
  • Strong understanding of e-commerce promotion mechanics.
  • Fluent in Polish and English

It will also help you to have…

  • Strong copywriting skills, focusing on performance-driven messaging.
  • Visual content creation skills using Canva (or similar tools).
  • Excellent self-organization, with a high level of independence and a results-oriented approach.

Kindly submit your application and CV in English to ensure it is reviewed successfully.

Benefits

Some of the Polish benefits we offer are:

  • Fully remote position -  We take pride in being a globally distributed team. 
  • Private medical care through Allianz Health (company-subsidized, with various packages to choose from)
  • Multisport card (multiple options available).
  • Additional life insurance from PZU.
  • Online consultations with a Booksy Psychologist.
  • Wellbeing tools (Worksmile and Officevibe).
  • Happiness Team initiatives.

Our Diversity and Inclusion Commitment:

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at [email protected], so we can best support you.

Perks & Benefits Extracted with AI

  • Health Insurance: Private medical care through Allianz Health (company-subsidized, with various packages to choose from)
  • Happiness Team initiatives: Happiness Team initiatives

Who Are We? We’re Booksy and we have a passion for appointments. Not only do we have a passion for appointments but we strive to make them as easy as possible. Booksy is an appointment scheduling app that helps health and beauty pros amplify their craft and run their businesses without worrying about the boring, nitty gritty details We know what you’re thinking—this is a young and fun company where happy hours are frequent and work consists of free snacks and socializing. Sounds ideal, right? Wrong. While we do enjoy the fun stuff, we take the most pride in owning our roles. Come to work and be present, engaged, and confident that the work you’re doing directly impacts the success of our company and our customers. We’ve come a long way, but we’re looking for people to take us above and beyond because we sure as hell have a ways to go. And on Thursdays, we work extra hard, because happy hour starts at 4 and we can’t be late. Before you get too attached, we want to be transparent with you. We are not hand-holders, or babysitters or a step-by-step IKEA instruction manual or a soccer dad holding a travel mug on the sidelines screaming at you to “trap, tap, and go!” We’re doers and seekers who are looking for people with grit, people who can take an inkling of direction, execute against it, and run like the freakin’ wind. We give you permission to ask for forgiveness.

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