Driver Operations Lead, Onboarding/ Bilingüe.
TLDR
Lead and optimize driver acquisition and onboarding processes to ensure high-quality driver supply and improve conversion rates through strategic planning and operational oversight.
Driver Acquisition
Optimize the acquisition process and identify solutions to increase conversion rates.
Optimize and scale the driver referral program.
Improve the volume and quality of driver leads.
Provide feedback to the marketing team on paid digital campaigns.
Develop and execute offline acquisition channels, including events in early-stage cities.
Onboarding Optimization
Continuously improve the onboarding funnel to increase conversion rates.
Optimize training content, documentation requirements, and support materials.
Identify friction points and propose solutions to streamline the process.
Analyze the funnel with a strong logical approach: What is driving conversion drops or increases? At which stage do drivers drop off and why? How can we improve it (action plan)?
Track and monitor daily and weekly conversion rates to identify issues and suggest solutions.
Lead weekly update meetings on performance and results, as well as monthly performance reviews.
Team Management & Performance
Lead and manage onboarding teams to improve performance.
Oversee acquisition team activities, including real-time monitoring to ensure agents meet schedules (breaks, attendance) and targets.
Conduct quality control audits by reviewing calls and/or verified documents.
Conversion Team
Monitor individual conversion rates (target: minimum 75% individual score).
Ensure conversion volume per agent (target: minimum 15% individual score).
Track new drivers until they complete their first order in the app.
Continuously improve the quality of training and onboarding to ensure drivers have the necessary knowledge and experience, while establishing a strong initial connection with the driver support system.
Verification Team
Ensure high accuracy in document and profile verification.
Optimize productivity (verifications per hour or per day per agent).
Cross-functional Collaboration
Work with the Driver Communications team to design and optimize messaging throughout the onboarding process.
Act as the liaison with the HK team to share reports and meet operational requirements, ensuring alignment and proper execution across all areas.
Proven leadership: Demonstrated ability to effectively manage and lead a team, fostering an enthusiastic and passionate environment focused on growing the driver community.
Business development experience: Experience in business development or corporate sales is a plus. You will leverage your skills to identify and secure reliable lead sources among truck operators and build strong business relationships.
Prioritization and organization: Strong prioritization skills and a structured mindset are essential to manage multiple tasks simultaneously while maintaining high-quality standards.
Data-driven decision making: A performance- and data-oriented professional, capable of identifying key improvement opportunities and making sound business decisions in any situation.
Strong analytical and problem-solving skills.
Experience in operations, onboarding, or managing acquisition teams.
Ability to work cross-functionally with marketing and operations teams.
Metrics-driven mindset with a focus on data-based decision-making.
Excellent communication and leadership skills.
A university degree is required.
Minimum of 3 years of relevant experience in people management and driver recruitment.
At least 2 years of leadership experience is a plus.
Previous experience working with mobility apps, car and truck dealerships, banks/financial institutions, and transport associations is highly valued. Experience in traditional logistics or on-demand delivery is also a plus.
Proficiency in Microsoft Office applications (Excel, Word, PowerPoint).
Strong analytical skills with the ability to interpret data, generate reports, and deliver clear and concise presentations.
Advanced English level (C1).
Lalamove connects customers and drivers directly through its technology, providing an efficient platform for on-demand delivery services. Catering to local businesses and communities across SEA and LATAM, Lalamove stands out with its expansive network of delivery partners and a data-driven marketplace that enhances logistics efficiency.
- Founded
- Founded 2013
- Employees
- 51-200 employees
- Industry
- Internet Software & Services
- Total raised
- $32M raised