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Lalamove
Lalamove

Driver Onboarding Coordinator

Mexico City, Mexico
Full-Time
MEX$40,000 – MEX$45,000 per month

TLDR

This role combines strategic planning and operational oversight to enhance driver acquisition and onboarding processes, ensuring a high-quality driver supply and improved conversion rates.

About the company Founded in Hong Kong in 2013, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving orders every day. We are revolutionizing the logistics industry by directly connecting customers and drivers through our technology.  With 1600+ employees spread across SEA and LATAM, our company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.  At Lalamove we are characterized by living our values: passion, humility, grit and execution. So If you are an experienced, self-motivated, and innovative operations lover we are waiting for you. About the role:  This position offers a dynamic combination of strategic planning, business growth, operational oversight, and leadership. We are looking for a highly results-driven Driver Acquisition and Onboarding Leader to lead and optimize our driver attraction and onboarding processes. This role is key to ensuring a high-quality driver supply, improving conversion rates, and delivering an efficient and seamless onboarding experience. What you will do:

Driver Acquisition

  • Optimize the acquisition process and identify solutions to increase conversion rates.

  • Optimize and scale the driver referral program.

  • Improve the volume and quality of driver leads.

  • Provide feedback to the marketing team on paid digital campaigns.

  • Develop and execute offline acquisition channels, including events in early-stage cities.

    • Onboarding Optimization

    • Continuously improve the onboarding funnel to increase conversion rates.

    • Optimize training content, documentation requirements, and support materials.

    • Identify friction points and propose solutions to streamline the process.

    • Analyze the funnel with a strong logical approach: What is driving conversion drops or increases? At which stage do drivers drop off and why? How can we improve it (action plan)?

    • Track and monitor daily and weekly conversion rates to identify issues and suggest solutions.

    • Lead weekly update meetings on performance and results, as well as monthly performance reviews.

      • Team Management & Performance

      • Lead and manage onboarding teams to improve performance.

      • Oversee acquisition team activities, including real-time monitoring to ensure agents meet schedules (breaks, attendance) and targets.

      • Conduct quality control audits by reviewing calls and/or verified documents.

        • Conversion Team

        • Monitor individual conversion rates (target: minimum 75% individual score).

        • Ensure conversion volume per agent (target: minimum 15% individual score).

        • Track new drivers until they complete their first order in the app.

        • Continuously improve the quality of training and onboarding to ensure drivers have the necessary knowledge and experience, while establishing a strong initial connection with the driver support system.

          • Verification Team

          • Ensure high accuracy in document and profile verification.

          • Optimize productivity (verifications per hour or per day per agent).

            • Cross-functional Collaboration

            • Work with the Driver Communications team to design and optimize messaging throughout the onboarding process.

            • Act as the liaison with the HK team to share reports and meet operational requirements, ensuring alignment and proper execution across all areas.

We are looking for someone who:

  • Proven leadership: Demonstrated ability to effectively manage and lead a team, fostering an enthusiastic and passionate environment focused on growing the driver community.

  • Business development experience: Experience in business development or corporate sales is a plus. You will leverage your skills to identify and secure reliable lead sources among truck operators and build strong business relationships.

  • Prioritization and organization: Strong prioritization skills and a structured mindset are essential to manage multiple tasks simultaneously while maintaining high-quality standards.

  • Data-driven decision making: A performance- and data-oriented professional, capable of identifying key improvement opportunities and making sound business decisions in any situation.

    • To be part of our team, you’ll need:

    • Strong analytical and problem-solving skills.

    • Experience in operations, onboarding, or managing acquisition teams.

    • Ability to work cross-functionally with marketing and operations teams.

    • Metrics-driven mindset with a focus on data-based decision-making.

    • Excellent communication and leadership skills.

    • A university degree is required.

    • Minimum of 3 years of relevant experience in people management and driver recruitment.

    • At least 2 years of leadership experience is a plus.

    • Previous experience working with mobility apps, car and truck dealerships, banks/financial institutions, and transport associations is highly valued. Experience in traditional logistics or on-demand delivery is also a plus.

    • Proficiency in Microsoft Office applications (Excel, Word, PowerPoint).

    • Strong analytical skills with the ability to interpret data, generate reports, and deliver clear and concise presentations.

    • Advanced English level (C1).

Lalamove
Lalamove

Lalamove connects customers and drivers directly through its technology, providing an efficient platform for on-demand delivery services. Catering to local businesses and communities across SEA and LATAM, Lalamove stands out with its expansive network of delivery partners and a data-driven marketplace that enhances logistics efficiency.

Founded
Founded 2013
Employees
51-200 employees
Industry
Internet Software & Services
Total raised
$32M raised
View company profile
Onboarding Coordinator
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