Downstream Marketing Leader

Hi! I'm Bobby, the Chief Commercial Officer for EnsoData. We are seeking a dynamic, strategic and results-driven Downstream Marketing Leader to lead the execution of marketing initiatives for our healthcare medical device portfolio. This person must be passionate about making healthcare better!

This role will focus on driving B2B product adoption, customer engagement, and market growth post-launch. The ideal candidate has experience in healthcare or medical devices, understands the complexities of regulated markets, and can translate clinical and technical features into customer-centric value propositions.

This position offers a flexible work environment, competitive salary of $115,000 to $140,000 along with bonus program, stock options and generous benefits, including paid time off.

About EnsoData

EnsoData strives to make healthcare more accurate, efficient, and affordable through waveform artificial intelligence (AI) technology. Using AI and machine learning, our software analyzes billions of data points collected from sensors placed throughout the human body. Our first solution, EnsoSleep, reduces the time clinicians spend analyzing, scoring and managing sleep studies. This results in a simplified and accelerated patient testing, diagnosis, and treatment workflow. Our AI-powered technology has the capability of informing health decisions beyond sleep medicine, from monitoring patient health in the ICU or through wearables, to detecting and capturing seizure data, to providing earlier detection of heart disease, diabetes, stroke, and Alzheimer’s.

Here is a little about what we are doing in the world of sleep medicine...

EnsoSleep - FDA-Cleared PSG and HSAT Scoring and Study Management

EnsoSleep PPG - FDA-Cleared, AI-Powered Sleep Diagnosis Using Pulse Oximeters

**Here is a link to learn a little about our Celeste app!

Key Responsibilities

Commercial Strategy & Execution

• Develop and implement comprehensive marketing plans to support product launches and achieve revenue targets.
• Manage the full product lifecycle, including introductions, transitions, and phase-outs.

Go-to-Market & Sales Enablement

• Define product messaging and positioning that differentiates offerings in the marketplace.
• Create sales enablement materials, collateral, and training programs to support sales team effectiveness.

Market & Customer Expertise

• Maintain a deep understanding of customer needs, market dynamics, and competitive landscape.
• Build and leverage relationships with Key Opinion Leaders (KOLs) and key customers to gather insights and foster advocacy.

Cross-Functional Collaboration

• Partner with Upstream Marketing, Product Development, and Regulatory team members to ensure alignment on product strategy and messaging.
• Serve as the primary liaison between Marketing and Sales to drive adoption and market success.

Performance Analysis

• Define, track, and report on key performance indicators (KPIs) for marketing initiatives.
• Analyze campaign performance and sales data to optimize strategies and improve ROI.

Requirements

Education

• Bachelor’s degree in Marketing, Business, or related field required.
• MBA preferred.

Experience

• 5–7 years of marketing experience, with proven success in downstream or product marketing.
• Track record of developing and executing go-to-market strategies and commercial plans.
• Experience working in cross-functional, collaborative environments.

Skills & Competencies

• Strategic & Analytical Thinking: Ability to interpret complex data and translate insights into actionable strategies.
• Communication: Excellent written and verbal skills; able to communicate ideas persuasively across audiences.
• Project Management: Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Leadership: Skilled at influencing and motivating teams without direct authority.
• Adaptability: Thrives in fast-paced, dynamic environments.
• Technical Proficiency: Proficient with CRM systems (e.g., HubSpot), marketing analytics platforms, and Google Workspace.

Company Culture - Embrace the Pineapple!

How do we do this? https://www.ensodata.com/blog/why-the-pineapple/

• Make Healthcare Better - is passionate about moving healthcare to a better place for everyone everywhere
• Put Customers First - delights customers by working closely with them to support their initiatives
• Be a Great Teammate - spreads the good vibes and is a joy to work with; also understands the value of helping one's teammates
• Gets $#!t Done - bias toward action and intrinsically motivated to go above and beyond; demonstrates the ability to work autonomously as well as across teams
• We also practice a Focus on Quality and look for teammates who don't cut corners and demonstrate integrity and attention to detail

Benefits

The benefits package includes, but is not limited to, the following:

Remote and flexible schedule - we are a remote company with hybrid options and support for flexible schedules! That being said, we have an amazing office headquarters in downtown Madison, WI with views of the capitol that you are welcome to work at anytime. In case you didn't know, Madison has consistently been ranked as one of the top places to live in the US (businessinsider.com, money.com, livability.com)!

Health, dental, and vision insurance with options to choose a plan that fits you and your dependents needs.

Paid time off options - we want our employees to rest, recharge, and feel better.

Stock options - we want team members to feel ownership in the organization. When EnsoData does well, you do well.

Company Bonus Program - if we do well, we want to reward our team members! This position may include participation in the company bonus program.

401k to help people invest in the future.

Team Summits! We look forward to opportunities to gather in person and enjoy a few days together. We participate in team events and gain some great in-person time. (Hint: check out our blog for info from former team gatherings!)

Interview Process

1. Submit a resume online and our hiring team will choose those that seem like the best candidates.
2. We look forward to meeting you face-to-face! A few candidates will be chosen for a video call to get to know each other, discuss your experience, and explain the position in more detail.
3. Expect an opportunity to show your skills.
4. The final candidates will have a chance to meet a few people from the team.
5. Offer!

Let’s talk

EnsoData seeks to recruit, hire, and retain the most talented people from a diverse candidate pool. Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. If you think you’re a great fit, but don't necessarily check every box on the job description, please still get in touch.

To learn more about our ongoing commitment to diversity, check here.

Note: this role is based in the continental United States and currently EnsoData is unable to support sponsorships so candidates must be legally eligible to work and reside in the United States now and in the future.

Equal Employment Opportunity

EnsoData is proud to be an Equal Employment Opportunity employer. We do not discriminate against, nor do we tolerate unlawful harassment against, team members or any other covered persons on any basis of race, color, protective hairstyles, national, social, or ethnic origin, gender, pregnancy, childbirth, gender orientation, identity or expression, sexual, relationship, or romantic orientation, marital, civil union or domestic partnership status, family or parental status, age, protected veteran status, arrest record, expunged or sealed convictions, criminal history, source of income, credit history, housing status, physical, mental, or sensory disability, medical condition, genetic information, religion, or any other status protected by the laws or regulations in the locations where we operate.

We value, celebrate, and support diversity, inclusion, and our differences. We are committed to providing a safe work environment and a company culture of mutual respect where equal employment opportunities are available to all applicants and teammates. We seek to recruit, hire, and retain the most talented people from a diverse candidate pool. We strongly encourage women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, intersectional individuals, foreign-born residents, and veterans to apply. We have a deep conviction that diversity and inclusion among our teams, our communities, and our physical and virtual workplaces is vital to the success of EnsoData’s mission to improve healthcare access, outcomes, and affordability for patients and communities everywhere globally.

If you are a job seeker applying to EnsoData and you feel that you need to request an accommodation or alternative application, please contact Angela at [email protected].