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Trendyol
Trendyol

Dolap, CRM Analyst

Turkey
Full-Time

TLDR

As a CRM Analyst, you'll manage and optimize multi-channel communications and run data-driven experiments to boost user engagement and revenue growth.

About the Team At Dolap, we lead the transformation of second-hand fashion with a tech-powered, community-driven approach. From circular fashion awareness to seamless buyer-seller experiences, we turn purpose into action—at scale. Our agile, cross-functional teams shape the future of sustainable commerce with bold thinking, real-time innovation, and a passion for impact. In a dynamic, collaborative environment, we grow together—while making fashion more conscious and accessible for all. About the Role As a CRM Analyst, you’ll manage and optimize multi-channel communications, segment users for maximum impact, and run data-driven experiments to boost engagement and revenue. Leveraging analytics and automation, you’ll streamline processes, monitor KPIs, and translate insights into actionable CRM strategies.   Responsibilities
  • Manage and optimize CRM communication channels (Push, Email, SMS, In-app notifications, Pop-ups) by designing and running A/B tests on messages, creatives, scheduling, targeting, triggers, incentives, and landing pages.
  • Analyze the user base and build actionable segments, continuously optimizing them to improve targeting, engagement, and overall CRM performance.
  • Allocate and optimize discount budgets to generate incremental value (e.g., new buyers, new sellers, revenue growth, recovered buyers).
  • Monitor KPIs within owned domains and plan, execute, and evaluate CRM campaigns while providing insights to strategy teams.
  • Design and manage onboarding and lifecycle journeys for new users to improve activation and early-stage engagement.
  • Proactively identify customer journey pain points and lead initiatives that enhance user experience and create measurable business impact.
  • Automate manual processes within the team and across cross-functional teams using Python.
Expected Qualifications
  • The experience range for this position is suitable for specialist/senior specialist roles
  • BS/BA in Engineering, Marketing, Business or a related field
  • Experience in CRM or a related role with a focus on campaign management, optimization, data analysis and reporting
  • Strong analytical skills and experience working with data
  • Good written and verbal communication skills in English
  • Coding skills: ability to code in one or more languages or willing to learn (SQL, Python)
    • What We Offer
    - Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.
    - Customisable FlexBenefits budget: Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits.
    - Well-being support: Access to location-based in-house doctors, as well as psychologist and dietitian support, and HPV vaccination provision.
    - Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.
    - Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.
    - A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.
    - Opportunities to grow with the best: Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.
    - Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.

    Take the Next Step
    If this role excites you, apply today, we look forward to taking the next step with you.
    Want to get to know the team better first? Explore our Career Website, LinkedIn, or YouTube to learn more about #LifeatTrendyol and how we work.

    Benefits

    Flexible Work Hours

    Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.

    Health Insurance

    Choose your health insurance package (and extend it to your spouse or children).

    Learning Budget

    Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.

    Team bonding events

    Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.

    Wellness Stipend

    Access to location-based in-house doctors, as well as psychologist and dietitian support, and HPV vaccination provision.

    Trendyol
    Trendyol

    Trendyol is a dynamic e-commerce platform that offers a seamless shopping experience for millions, leveraging advanced technology and data analytics to optimize operations and drive growth. Our focus on strategic partnerships, financial clarity, and impactful communication ensures we navigate the ever-changing market landscape effectively. With a strong commitment to innovation, we empower our teams to address complex challenges and deliver real value across the ecosystem.

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    CRM Analyst
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