Director, Site Analytics

At Torrid we're committed to cultivating a welcoming, inclusive and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success.  

The Director of Site Analytics will lead Torrid’s digital analytics strategy across the e-commerce ecosystem, driving how data informs site experience, conversion, customer engagement, and digital growth. This strategic leader will elevate analytics into a core business driver, build and scale a high-performing team, and partner cross-functionally to deliver actionable insights and measurable impact.

What You'll Do:

• Define and champion the vision for Site Analytics as a critical growth driver for Torrid’s digital business
• Own the digital analytics roadmap, including measurement strategy, platform evolution, experimentation, and data governance
• Serve as a strategic thought partner to senior and executive leadership, translating complex data into clear insights and recommendations
• Lead enterprise analytics initiatives, including GA4 migration, testing frameworks, customer data integration, and tracking best practices
• Oversee site performance measurement across acquisition, engagement, conversion, retention, and customer lifetime value
• Lead experimentation and A/B testing strategies to drive measurable conversion and revenue impact
• Ensure robust tracking and data quality through tag management systems and scalable data pipelines in partnership with Technology
• Drive advanced analysis (attribution, funnel optimization, cohort and journey analysis) to uncover growth opportunities
• Develop executive dashboards and KPI frameworks to create visibility and accountability across the digital business
• Build, mentor, and scale a high-performing analytics team while fostering a data-driven culture and self-service analytics capabilities
• Act as the escalation point for complex data discrepancies and high-impact investigative analyses
• Help define long-term data strategy in response to evolving privacy regulations and cookie deprecation

What You'll Need:

• 8+ years of progressive experience in digital or site analytics, including people leadership
• Deep expertise in web analytics platforms (Google Analytics / GA4) and digital measurement frameworks
• Proven experience leading experimentation and A/B testing programs
• Strong experience with tag management systems (e.g., Tealium) and site tracking implementation
• Advanced SQL proficiency (BigQuery preferred) and experience working with large datasets
• Experience with BI and data visualization tools (Tableau, Looker, or similar)
• Strong understanding of e-commerce KPIs, digital marketing measurement, attribution, and customer journey analytics
• Working knowledge of JavaScript, HTML, and digital tracking frameworks
• Experience with statistical or analytical tools (Python, R, etc.) preferred
• Understanding of privacy regulations (GDPR, CCPA) and consent-based tracking frameworks