Director, Sales Enablement (Remote)

RainFocus, one of the most innovative software companies in the heart of Utah's Silicon Slopes, is in search of an exceptional Director, Sales Enablement.   About RainFocus RainFocus is a leading enterprise event marketing platform powering some of the world’s largest and most sophisticated experiences. Our customers range from global enterprises running Tier 1 conferences to fast-growing organizations executing field marketing, webinars, sales activation, and marketing activation programs. As RainFocus expands beyond our original enterprise core into new offerings and verticals, we are building a more structured, scalable revenue engine. This role is central to that transformation.   About the Role RainFocus is hiring a Director of Sales Enablement to help architect and operationalize our next phase of growth. Reporting directly to EVP of Sales, this leader will be responsible for designing and executing the enablement strategy that drives predictable revenue across multiple products, use cases, and customer segments. This is not a traditional “training” role. You will own revenue productivity, translating product strategy into field execution, building repeatable sales motions, enabling expansion within existing accounts, and aligning Sales with Marketing, Product, and Customer Success around a unified go-to-market model. - You will play a critical role in helping RainFocus: - Scale beyond a limited ideal customer profile - Successfully expand into adjacent verticals - Drive account expansion through structured use case selling - Increase Net Revenue Retention - Standardize deal execution across Enterprise, Modules, and Base offerings - Improve forecasting accuracy and pipeline quality - Accelerate Sales Director ongoing performance Key Responsibilities:

Go-To-Market Enablement

Design and operationalize enablement for RainFocus’s multi-product platform:

Enterprise (Tier 1 Conferences)

Modules (Tier 2 Conferences)

Base (Conference, Field Marketing, Webinar, Sales Activation, Marketing Activation)

Build clear sales motions for each use case, including qualification criteria, discovery frameworks, and next best actions

Working closely with product marketing, deploy playbooks that translate product capabilities into customer outcomes

Account Expansion & Revenue Growth

Partner with Sales and Customer Success to build a structured account review and expansion framework

Enable sellers to identify whitespace across use cases within existing accounts

Support adoption of account-based selling strategies

Develop tools and processes that improve expansion forecasting and pipeline creation

Sales Process & Execution Excellence

Standardize opportunity management using Miller Heiman Blue Sheets, MEDDIC (or equivalent)

Improve pipeline hygiene, deal inspection, and close plans

Build executive level deal support frameworks

Drive consistency in how opportunities are qualified, advanced, and closed

Improve Closed Won/Closed Lost deal analysis

Rep Productivity & Performance

Execute sales certification programs at the direction of SVP, Strategic Growth

Devise strategies to reduce days in sales stage 

Work with EVP, Sales to run weekly sales scrum and summarize trends for ELT

Partner with Sales VPs and Product Marketing to identify skill gaps and design targeted enablement interventions

Host and coordinate weekly Continuous Sales Training

Work closely with sales and marketing operations for the rollout of new sales technologies, content, and training across departments, ensuring a smooth, phased transition with minimal disruption to the sales team's daily operations.

Strong knowledge of Gong, Highspot and Clay is required

Work closely with Vice President of AI & Platforms to build a world class internal Agentic AI framework

Summarize discovery call trends

Extract blue sheet fields

Draft follow up email templates in Gong

Generate account plans

Identify whitespace by product/use case

Cross Functional Alignment

Serve as the connective tissue between Sales, Product, Marketing, and Customer Success

Align field messaging with product roadmaps to ensure it is up to date, certified and consistent across the field

Partner with Product Marketing on internal product launch readiness

Ensure feedback from sales systems informs Group Product Managers and roadmap decisions

Metrics & Operational Rigor

Define and track enablement impact metrics (win rates, NRR, pipeline coverage, deal velocity)

Work with Sales Ops to build dashboards that connect enablement activity to revenue outcomes

Continuously optimize based on data and field feedback

What Success Looks Like (First 12 Months):

Clear, documented sales motions for all RainFocus products and use cases posted in Highspot

Improved seller confidence across Enterprise, Modules, and Base

80%+ sales teams at 80%+ of goals

Higher quality pipeline and forecast accuracy

Increased account expansion activity and Net Revenue Retention

Strong alignment between Sales, Product, Marketing, CSMs and CS

Enablement viewed as a strategic revenue driver, not a support functio

Qualifications

Required

10+ years in Sales Enablement, Revenue Operations, Sales Leadership, or related roles in B2B SaaS

Experience supporting complex, multi-product enterprise sales environments

Proven success driving revenue outcomes through enablement (not just content creation)

Deep understanding of modern sales methodologies (MEDDIC, Miller Heiman/Korn Ferry, Challenger, etc.)

Strong executive presence and ability to influence senior stakeholders

Experience working closely with Product and Product Marketing teams

Highly operational, structured, and metrics driven

Preferred

Experience supporting expansion into new verticals or adjacent markets

Background in enterprise software or marketing technology

Prior experience building enablement functions from scratch or scaling them rapidly