Director, Revenue Marketing

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for an experienced and strategic Director of Revenue Marketing to drive demand generation, pipeline growth, and revenue acceleration across our B2B business. This role will be responsible for developing and executing a comprehensive marketing strategy focused on acquiring and engaging clients including schools, colleges, and other education institutions.

The Director of Revenue Marketing will oversee a team focused on new business & expansion demand generation, lead nurturing, account-based marketing (ABM), and events. The role requires a deep understanding of the B2B marketing funnel, strong analytical skills, and a collaborative mindset to work closely across the B2B marketing team and with sales, product, and leadership teams.

The ideal candidate is a data-driven leader who excels in building marketing programs that deliver measurable results, thrives in a fast-paced environment, and has a passion for the education sector.

What You Will Do:

Strategic Leadership

• Develop and execute a revenue marketing strategy aligned with Niche’s overall business goals, focusing on demand generation, pipeline growth, customer retention and expansion
• Define and implement best practices for lead generation, nurturing and conversion to optimize the marketing-to-sales funnel
• Lead the adoption and execution of account-based marketing (ABM) strategies to engage and convert key accounts
• Hyper focus on alignment and building consensus on strategies for market (Higher education and K12) needs and revenue team structure (Account Management, SDRs, new business, etc)

Team Management & Collaboration

• Manage and mentor a team including a Campaign Manager, Sr ABM Manager and Events Manager
• Partner closely with revenue leadership to ensure alignment on goals, messaging, and campaign strategies
• Collaborate with product marketing, content, and PR teams to create cohesive campaigns that resonate with target audiences

Demand Generation & Campaign Execution

• Oversee multi-channel marketing campaigns to generate high-quality leads and foster client partnership, including email marketing, paid media, events, content marketing, and social media
• Drive the development of targeted content and messaging tailored to specific audience segments
• Manage and optimize marketing automation workflows to nurture leads and drive conversion
• Plan and execute ABM campaigns to engage decision-makers at key accounts

Event Marketing

• Provide strategic oversight for B2B onsite and virtual events, including trade shows, hosted events, and webinars
• Collaborate with the Events Manager to deliver seamless event execution and ensure events align with overall revenue goals

Data Analysis & Reporting

• Actively participate in key performance metric benchmarking and goal setting with input from stakeholders
• Monitor and analyze key performance metrics, including lead volume, pipeline volume, conversion rates, and ROI, to measure the effectiveness of campaigns
• Regularly report on marketing performance to senior leadership, providing insights and recommendations for optimization.
• Use data and analytics to continuously refine targeting, messaging, and campaign strategies.

What We Are Looking For:

• Education: Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
• Experience:
• 8+ years of B2B marketing experience, with at least 3 years in a leadership or management role.
• Proven success in developing and executing demand generation and ABM strategies.
• Strong knowledge of marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
• Experience managing event marketing programs, including both onsite and virtual events.
• Track record of building and managing high-performing teams.
• Skills:
• Data-driven decision-making with strong analytical skills.
• Excellent communication and presentation skills, with the ability to convey complex ideas to diverse audiences.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

Nice to Have:

• Experience in the education sector or working with schools and colleges is a plus.
• Familiarity with customer segmentation and buyer personas.
• Proficiency in developing marketing strategies tailored to SMB and enterprise audiences.
• Experience in lead generation, scoring, and benchmarking strategies

Compensation 

Our national target base salary range is $147,840 - $184,800, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.  This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Candidate experience is a top priority for our talent and hiring teams.  We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience.  The interview process is outlined here:

• Phone Screen with Talent Acquisition Partner - 30 Minutes

• Video Interview with Hiring Manager - 45 Minutes

• Team Interview - 45 Minutes, each (2 separate interviews)

• Case Study & Presentation

• Hiring Manager follow-up - 30 Minutes

• Leadership Interview - 30 Minutes 

Why Niche?

• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match
• Your ideas and work will make an immediate impact on our company and millions of users
• You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.  

We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only.  No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.